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Facebook is pushing back on Apple’s new iPhone privacy rules

npr.org

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Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#11

Post by yawaworht1978 »

Apple should be applauded for this. Their revenue does not depend on software to clandestinely steal and sell users data. One day, we will look back at history and see facebook similar as to how people view myspace now (junkyard of software). Good on Apple not selling devices with a facebook backdoor in them.

I know apple probably has deals with malicious governments regarding data access, but at least they are standing up to FB and exposing their vulnerable points where it hurts badly, Zuckerberg has no clothes.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#12

Post by iscrewyou »

It’s so hard to feel bad for Facebook. They’ve made shadow profiles for non-Facebook users for crying out loud! But they are really going out of their way to oppose Apple on this move.

The burger restaurant clip in the audio...couldn’t they still target users just based on interests? And not actually linking those interests to a specific person?

And on the other hand, I don’t hear much from Google.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#15

Post by skeeter2020 »

jahlove wrote: post #4

> Some apps, like Facebook, allow for some data tracking to be manually disabled. But by default, it is turned on. That gives the company reams of personal data on who we are and what we are doing, which it then vacuums up, packages and sells. My understanding is that Facebook does not sell this data, but rather lets advertisers create hyper-targeted ads, which are only possible because of this data. Edit: Certainly…

I would attribute this to the "packaging" the article references. As you correctly point out advertisers don't want "the data" they want the hyper-targeted ads that it allows. That's the FB value-add.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#16

Post by albntomat0 »

jahlove wrote: post #4

> Some apps, like Facebook, allow for some data tracking to be manually disabled. But by default, it is turned on. That gives the company reams of personal data on who we are and what we are doing, which it then vacuums up, packages and sells. My understanding is that Facebook does not sell this data, but rather lets advertisers create hyper-targeted ads, which are only possible because of this data. Edit: Certainly…

I agree that the original wording could be better.

I'd phrase it more along the lines of Facebook indirectly selling the data as hypertargeted ads, while keeping control of the data themselves.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#18

Post by nojito »

mokus wrote: post #3

The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#20

Post by pyrophane »

> Apple says in the coming weeks, it will update its iOS software for iPhones to require apps to get explicit consent to track what people are doing on their phones for the purposes of sharing it with third-parties.

That's all they are doing. They aren't preventing companies from tracking users in this way. They are just requiring them to get permission.

Says a lot about Facebook's business model that this is a cause for "all-out war," and that they'd rather try to stop the feature than convince their users to enable it. I guess they know that at the end of they day if they can't do this behind their users' backs, they probably aren't going to be able to do it at all.

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