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Targeted ads don’t work any better then static ads. This is new for me. Actually now that I think about it, all evidence I remember at the moment is anecdotal. So perhaps you are right. Regardless of its efficacy, the legality should be out of the question.
Was in adtech for awhile. Targeted ads work really well for many scenarios, b2b software.
Why is it so hard for people to understand that if your business relies on unethical practices, they're the problem - not those who pursue privacy. If your business relied on breaking into people's homes and reading through their personal file cabinet, it wouldn't even be a question whether or not that business should exist. Taking people's digital data without consent is okay though? Plenty of small and large businesses thrived just fine before Facebook. Sorry/not sorry that not everyone buys into surveillance capitalism.
The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.
Apple just wants to be exclusive gateway to Apple customers. We are a product to both companies, even if Apple appears the lesser evil.
I don't like the wording at all. "Ask app not to track" means an app can ignore a user's request, just like with "Do not track" on the web. The button should read "Deny", and the denial should be strictly enforced.
I believe this dialog does control access to apple's advertiser-id (IDFA), so apple did implement some technical measures. Unfortunately that's not the only way for an app to track a user, so giving the impression that Apple enforces this denial would be misleading. People already blame Apple for apps lying on their privacy labels.
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Why do you say this? What evidence? There are hundreds of thousands of businesses that happily pay for ads on Facebook over other platforms and see improved results after tweaking the targeting. The issue is the privacy loss we get, not the efficacy of targeting.
No...targeted advertising only enriches ad platforms not the buyers of the ads. https://freakonomics.com/podcast/advertising-part-2/
No... ~targeted~ advertising only enriches ad platforms not the buyers of the ads.
> In our previous episode, we learned that TV advertising is much less effective than the industry says.
Sounds like almost all advertising is just a zero-sum game.
I don't have Facebook and I'm generally skeptical of Apple's pro-privacy messaging. However, seeing this response from Facebook has gotten me very excited for this update. There must be more to it then Apple's generic 'Most Advanced Update Ever' marketing. I'm still skeptical of Apple's commitment to privacy, but I'm certainly happy to get this update. Apple should thank Facebook for the free marketing.
For some reason I have a bad feeling about this update actually getting released. I'm worried that FB is going to convince some judge to tell Apple they can't do this, and delay it for months or years. Maybe (hopefully) this is an irrational worry, but you never know the extent to which people will go when billions of dollars are on the line.
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Except Apple doesn't track you all across the internet at every possible opportunity without you knowing about it.
Not yet. But they could start any time they wanted to. Who would save you then?
Apple should be applauded for this. Their revenue does not depend on software to clandestinely steal and sell users data. One day, we will look back at history and see facebook similar as to how people view myspace now (junkyard of software). Good on Apple not selling devices with a facebook backdoor in them. I know apple probably has deals with malicious governments regarding data access, but at least they are stand…
Between this privacy fight and the form factor of the iPhone Mini, there's a 90% chance my next phone will be an iPhone after more than a decade on Android. I'm done with this ad-sponsored trash ecosystem.
The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.
Apple just wants to be exclusive gateway to Apple customers. We are a product to both companies, even if Apple appears the lesser evil.
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Except Apple doesn't track you all across the internet at every possible opportunity without you knowing about it.
Not yet. But they could start any time they wanted to. Who would save you then?
Why would I need to be saved? I'll just buy a device from a different manufacturer. If there are literally no privacy-respecting options, and a majority of people think there should be one, either a company will form on its own, or constituents will make enough noise that the government will step in.
If not in the US, the EU still seems to have some basic respect for the rights of their citizens.