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Reddit valued at $6B on a $250M round

reuters.com

111–120 of 441 posts

Re: Reddit valued at $6B on a $250M round

#111
post #87

Reddit is a top ten site in the US, but is valued at a fraction of its competitors. The main worry I have for reddit moving forward is how do you monetize a userbase that is HIGHLY resistant to change. They're pushing heavily into their new mobile app, which is a solid start as an ad platform, but the old crowd on reddit all came from Digg after Digg tried to change their model to support more revenue. Their users wi…

That's such ancient history I would bet most of the kids on there now never used digg.

Eternal September continues unslowed across decades.

Re: Reddit valued at $6B on a $250M round

#112
post #63

Reddit is an intentionally designed dopamine machine with some areas of usefulness. There are pockets of great, high signal communities on Reddit that have not been unbundled. Discovery, however, is a mess. Some examples of some great subs: - HomeImprorvement is great for repair advice - Keto was helpful in my weight loss journey - Posture for, well, fixing my posture I've also bought and sold various digital and phy…

Yes, discoverability of "good" subreddits is not there. But on the other hand I think Reddit get too much criticism. I find most subreddits besides the big catch-all ones like /r/pics good.

Basically all the TV shows have fun post-episode discussions and going through Game of Thrones, Black Sails or The Expanse wouldn't have been the same without Reddit for me. It becomes the group of buddies I can vent or be in awe with, when they don't share my TV show preferences at home.

Formula1 is a must for an F1 fan. Wow, I've learnt so much and the community is now part of watching F1. Pre-race chats, post-race, pre-qualification, post-qualification, haha... The behind the scenes racing drama...

MechanicalKeyboards can look over the top and elitist at first sight, until you realize they have self-distance and generally pretty relaxed (and it's very inspiring, dangerously so for my pocket...)

Re: Reddit valued at $6B on a $250M round

#113
post #95
post #80

Earlier quoted context omitted.

Reddit is a company that made people moderate their content for free. You don't need to know sub names to get some use of it. I append "reddit" to probably 1/3 of my search engine queries. Especially useful when looking for product recommendations.

unfortunately, I have found this increasingly less useful as marketers catch on.

I’ve wondered about this. Can you tell when it’s a marketer?

Re: Reddit valued at $6B on a $250M round

#116

Earlier quoted context omitted.

I think a lot of that has to do with changes in the google search algorithm. Years goneby forum posts and discussion boards were frequently featured at the top of many searches. Nowadays you have to give google a hint as you suggest. I don’t know why it was changed, but I suspect that the reason is that very few forums have ads on them and google would prefer to send you to ad rich sites.

The much more likely explanation is that no one is using forums anymore. Forum posts still show up in google but they are always from 2009.

I’m not so sure. There are many extremely active forums that exist, particularly for specific hobbies. In my case for example, if I google for “subaru brz forged wheels” I get nothing but vendors and product pages. But if I add “ft86club” to the query a great many forum posts appear. In the past those type of forum posts would appear ahead of vendor pages.

Re: Reddit valued at $6B on a $250M round

#117
post #80

Earlier quoted context omitted.

Reddit is a company that made people moderate their content for free. You don't need to know sub names to get some use of it. I append "reddit" to probably 1/3 of my search engine queries. Especially useful when looking for product recommendations.

>looking for product recommendations This is the trick I use too; but I found the result still isn't great enough for a few reasons. 1. People seem have a tendency to recommend products/brands that are niche or "in minority". Like some obscure ones that scratch particular itch for that user (and often expensive and hard to find). This is totally fine on its own, but you want to have the big picture (i.e. learn about…

One upvote on Reddit is worth 1,000 5 star reviews, for now at least.

Re: Reddit valued at $6B on a $250M round

#118

I wonder why Zuck isn't buying it. He dropped 19B on whatsapp. Surely reddit is a good deal at 6B??

Probably because most of reddit hates anything Facebook and Zuckerberg.

I think a majority of the userbase wouldn't mind leaving reddit for another reddit clone just so they can stick it to Zuckerberg.

Re: Reddit valued at $6B on a $250M round

#119

Most Reddit readers worth real advertising $ use ad blockers of one kind or another. I’m happy for the Reddit team, and hope they’re able to make a responsible revenue stream out of the fundraise.

They're monetizing the app and forcing mobile users onto it. The desktop site is just a way for them to acquire mobile users.

Re: Reddit valued at $6B on a $250M round

#120
post #98

Earlier quoted context omitted.

Digg users had an attractive alternative to run to. Reddit users don't.

yet

Digg never had individual communities on Reddit's scale. Reddit has subreddits for every obscure hobby, niche and fetish imaginable, and it's much harder to convince the users already there to jump ship.

Also, once you're logged into Reddit, the friction of exploring a new subreddit is essentially zero. Compare this with needing to sign up and email verify etc every time you want to join some random phpBB forum.

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