>If we could be honest and declare them what they are, plant-based patties
The problem, really, is to increase the textural variety of plant-based proteins. Currently you have bean products on a spectrum from soft tofu to faux-chorizo, which taste essentially like beans at varying levels of chewiness. (Generally, the two ends of this spectrum are my favorites.) The interest in meats depends at least somewhat on there being a variety of textures (fish, chicken, pulled pork, ground beef); producing just one texture only gets you so far.
A reasonably cheap plant-based mimic of bone broth, Greek yogurt, egg white (protein-based), or parmesan cheese could probably have as much impact as a single meat substiute. A few of these have been made with starches (aquafaba for eggs; various gums for yogurt), but not proteins.