It's simultaneously remarkable and utterly unremarkable that Facebook has been dragged kicking and screaming into building a consent screen for this kind of tracking. Watching this tracking notification conflict unfold in the media has really helped me to refine where I stand on this: if a business depends on non-consensual tracking to be able to survive, then I'd prefer that the business has to fold before stripping…
You're more forgiving than I am. As far as I'm concerned, individual-targeted advertising has such inherently perverse incentives that even those starting out with good intentions (e.g. consensual opt-in) will eventually find themselves engaged in unethical, privacy-eroding behavior as a matter of course. Consider what would happen if you outlawed individual-targeted advertising. Ad relevancy falls overall. What then…
I would like to know how this conclusion was reached. By that logic, the advertising industry would not really need individual targeting at all