I’ve some friends that works there, so I’m hesitant to say this, because I’m sorry for them, but Plaid is a terrible company. Their main product scrapes financial data from unsuspecting users that simply think they’re making a bank transfer and not signing away the privacy and security of their banking, 401k and trading information. https://twitter.com/seanieb/status/1298871471645761537?s=20
As someone who's worked in fintech for 10 years, I think this is a bad take. Out of all aggregators (what this is called), Plaid is by far the most open and privacy-forward. First, they're transparent about being a 3rd party that's part of the flow (see https://plaid.com/blog/the-all-new-plaid-link/ ). It's clear it's Plaid, they use neutral colors and not the bank's, etc. They have a portal where you can manage your…
Every time I've been confronted with a Plaid-backed bank login prompt, they use the bank's colors and logo, the word "Plaid" or their logo is either nowhere to be found or is in tiny fine print, and I run away screaming from that service.