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After spending $57M on Facebook ads, I was kicked off

jordan-shared.medium.com

241–250 of 322 posts

Re: After spending $57M on Facebook ads, I was kicked off

#242

Earlier quoted context omitted.

In what kind of Lalaland is 50 million nothing?

In the context of advertising, I read "57M" as $57,000. They would normally write 57MM if they meant $57 million, wouldn't they?

> In the context of advertising, I read "57M" as $57,000.

?? I would expect to see $57,000 abbreviated as $57K.

Re: After spending $57M on Facebook ads, I was kicked off

#244
post #161

Earlier quoted context omitted.

Wow, you were right about crap content. I'd never heard of shared.com, but the articles on that site are complete garbage. I really don't understand how that sort of thing can generate enough money to spend millions of dollars on ads.

The shared.com content seems to be harmless fluff. Unless there's something underhanded going on here, I am inclined to admire their ability to turn manure into gold.

Yeah, but it's so bleak.

10 years ago, that kind of site was called a "content farm". I don't hear that term used much lately. Google spent a lot of effort peeling dreck like that off of their search results with limited success. Facebook, it seems, has had use for them until recently.

The OP/CEO seems comes off as utterly delusional when he says... > "Until recently, we had more than 25 million enthusiastic fans on 11 pages."

Yeah, right, "enthusiastic" if he really means getting them to click on stuff by exploiting subconscious glitches in the human basal ganglia overriding cognition.

Facebook + Shared.com must have been good while it lasted, at their users' expense, but f them both.

Re: After spending $57M on Facebook ads, I was kicked off

#246
post #37
post #30

> Facebook has systematically shut down our 2 small businesses during a pandemic and economic crisis without explanation. If you've spent $57MM on Facebook ads, are you still considered a "small business"? Perhaps I'm out of touch. I think the warning about building your business on someone else's land still applies but I'm not sure how you get around that when so much of the world's attention is controlled by a few…

> I think the warning about building your business on someone else's land There aren't really any businesses which have sovereign territory

You don't have to be sovereign to own land. I own land.

Re: After spending $57M on Facebook ads, I was kicked off

#247

Let's be fair here. Shared.com is in the business of producing and distributing crap content. That's a subjective term, but it's like the supreme court ruling on pornography, you'll know it when you see it. These guys most likely "skirt the line" to just operate as a mediocre and crappy content distribution network, that at scale, makes a lot of money because there is a certain subset of the population that will eat…

"Facebook decided they don't want to be a part of this type of content distribution"

I still see lots of these types of ads on Facebook, just from different publishers. Are they broadly going after it?

Re: After spending $57M on Facebook ads, I was kicked off

#248
post #234

Earlier quoted context omitted.

Well let’s be fair here. They made that conscious decision after running away with the money. After the first few mil wouldn’t you understand your partner a little better? At 57 it’s a rocky divorce and you know full well who you were sleeping with.

To be fair, it's a business transaction. I can sell you $50 million widgets, and decide to not sell you any more for (almost) any reason.

Depends on the product and your reason for refusing to sell to a particular customer/group who is not against your TOS. This is not like there was a contract and you decide not to extend. It sounds more like "I dont sell to gays anymore and I don't have to explain myself to you". Not cool. Especially if you rely on that product for your business. Even if your business is something like Shared.com.

Re: After spending $57M on Facebook ads, I was kicked off

#250
post #161

Earlier quoted context omitted.

Wow, you were right about crap content. I'd never heard of shared.com, but the articles on that site are complete garbage. I really don't understand how that sort of thing can generate enough money to spend millions of dollars on ads.

This is very common content marketing content. These articles are not intended to educate the reader, they're written to get high search rankings, and high click throughs.

Sounds like an application of Sturgeon's law fits, here.
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