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After spending $57M on Facebook ads, I was kicked off

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Re: After spending $57M on Facebook ads, I was kicked off

#21

Post by martin_a »

ike77 wrote: post #9

I cannot wrap my head around how that could even be possible? They mention they had FB representatives physically received at their offices. Couldn't they join those directly? I expect that if you spent 57 mio $ in any business, the minimum would be to have a direct telephone contact with a sales rep / account manager and to review the relationship quarterly.

> They mention they had FB representatives physically received at their offices. Couldn't they join those directly?

Two sentences later it becomes clearly that those contacts have left or whatever and they have been since dealing with whoever was not really involved with Facebook.

Re: After spending $57M on Facebook ads, I was kicked off

#23

Post by martin_a »

dbt00 wrote: post #18
kowlo wrote: post #3

That is a serious amount of money. Are Facebook ads really that effective? The final paragraph makes me sad - this company is entirely at the mercy of Facebook.

> The final paragraph makes me sad - this company is entirely at the mercy of Facebook. The content is up, go read. Shared.com, fun.shared.com, see if you would ever want their headlines in your news feed.

Yeah, really not high-quality content, I don't want to read that stuff . Nevertheless that should not be the reason to kill your accounts without any prior notice after spending 60 million in ads.

Re: After spending $57M on Facebook ads, I was kicked off

#24

Post by danpalmer »

sam0x17 wrote: post #7

I seriously hope these guys get their pages re-instated. Crazy that Facebook would ban their personal accounts as well. I wonder if they have decided that the concept of "sharing" something is redundant with Facebook's own features, so they decided to wipe it out. Shame on FB. That said, I don't know of many "small businesses" that can pull $52m in ad spend, even if it's over 20 years ;)

This stood out to me too, but that's ~$2.5m a year, and if the business is ad-arbitrage (buying FB ads to get views on ads on their own site), then I could imagine it being quite low margin, 15% margin is a ~$3m a year business, and if you're paying 5 employees, taxes, etc out of that last $500k, I can understand calling that "small".

Re: After spending $57M on Facebook ads, I was kicked off

#25

Post by arp242 »

ike77 wrote: post #9

I cannot wrap my head around how that could even be possible? They mention they had FB representatives physically received at their offices. Couldn't they join those directly? I expect that if you spent 57 mio $ in any business, the minimum would be to have a direct telephone contact with a sales rep / account manager and to review the relationship quarterly.

The ~$60million is over 15 years, so it's about $330k/month on average, which is still a very substantial amount of money, but at "Facebook scale" this is pocket money you find in the sofa; their revenue is about $5.8 billion a month. For Facebook, the effect is like refusing to serve a customer their coffee at a coffee shop.

I suppose that's the real problem with these kind of issues; you see the same on e.g. YouTube where even fairly large channels acting in good faith can run in to problems. I don't think there's any malice involved, but it's just too much effort to fix, there are other things going on, and they've got enough money anyway: so why bother?

Even just a few years ago, Facebook's revenue was a lot smaller, so that would explain why they were more outgoing at the time.

Re: After spending $57M on Facebook ads, I was kicked off

#27

Post by theflyinghorse »

missedthecue wrote: post #13
AlexandrB wrote: post #5

Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.

Facebook and google are not the only places to advertise.

what do you have in mind other than Facebook and Google as online advertising (actually any advertising) that has the same reach?

Re: After spending $57M on Facebook ads, I was kicked off

#28

Post by jyriand »

dbt00 wrote: post #18
kowlo wrote: post #3

That is a serious amount of money. Are Facebook ads really that effective? The final paragraph makes me sad - this company is entirely at the mercy of Facebook.

> The final paragraph makes me sad - this company is entirely at the mercy of Facebook. The content is up, go read. Shared.com, fun.shared.com, see if you would ever want their headlines in your news feed.

Where there is demand, there is supply.

Re: After spending $57M on Facebook ads, I was kicked off

#29

Post by drcongo »

logronoide wrote: post #11

It’s hard to understand that a business partner for 15 years and after dozens of millions of dollars spent can kick you in the @@s and ghost you without any explanation. This kind of behaviors from large corporations have to stop.

Bit of a stretch to call Facebook a "partner" to _any_ business. They're racketeers and building a business on the back of them is frankly insane.

Re: After spending $57M on Facebook ads, I was kicked off

#30

Post by smoyer »

> Facebook has systematically shut down our 2 small businesses during a pandemic and economic crisis without explanation.

If you've spent $57MM on Facebook ads, are you still considered a "small business"? Perhaps I'm out of touch. I think the warning about building your business on someone else's land still applies but I'm not sure how you get around that when so much of the world's attention is controlled by a few truly giant companies.

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