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After spending $57M on Facebook ads, I was kicked off

jordan-shared.medium.com

61–70 of 322 posts

Re: After spending $57M on Facebook ads, I was kicked off

#61
Let's be fair here.

Shared.com is in the business of producing and distributing crap content. That's a subjective term, but it's like the supreme court ruling on pornography, you'll know it when you see it.

These guys most likely "skirt the line" to just operate as a mediocre and crappy content distribution network, that at scale, makes a lot of money because there is a certain subset of the population that will eat up any content at any quality level.

Facebook decided they don't want to be a part of this type of content distribution, and they made a conscious business decision to not to engage with it's owners and operators because it will simply result in an exercise of splitting hairs and a reduction to the ridiculous. They just aren't going to bring themselves down to the level... and I don't blame them.

Re: After spending $57M on Facebook ads, I was kicked off

#62
post #54
post #37

Earlier quoted context omitted.

> I think the warning about building your business on someone else's land There aren't really any businesses which have sovereign territory

> There aren't really any businesses which have sovereign territory https://en.wikipedia.org/wiki/Vatican_City

touché

Re: After spending $57M on Facebook ads, I was kicked off

#63

>Freebies has been plagued by recent ad violations suggesting they are not following policy for dating ads. Freebies has never run a dating site, nor has it advertised for dating sites on Facebook. The CEO of Freebies, Mike Debutte, tried in vain to reach out to Facebook for help in appealing the supposed violations that are causing major disruptions and loss of revenue to our business. It was frustrating and handica…

I looked at the shared.com website, it seems like it’s just a content farm for marketing affiliations. They were probably banned for being a source of spam, even if the dashboard says “green” (maybe there are ways to systematically game this rating, very odd the article is so hung up on this rating).

Re: After spending $57M on Facebook ads, I was kicked off

#64

>Freebies has been plagued by recent ad violations suggesting they are not following policy for dating ads. Freebies has never run a dating site, nor has it advertised for dating sites on Facebook. The CEO of Freebies, Mike Debutte, tried in vain to reach out to Facebook for help in appealing the supposed violations that are causing major disruptions and loss of revenue to our business. It was frustrating and handica…

> Isn't this the explanation?

Err, how is that an explanation? If they don't run dating ads and Facebook says their dating ads are non-compliant, it's a non-answer. It'd be like me firing you for having blue hair when you don't have blue hair.

Re: After spending $57M on Facebook ads, I was kicked off

#66
IMHO FB ads a a pile of #@!

In my experience, a message sent to the appropiate FB group can outperform by a factor of 10 facebok ads. Not just clickthroughs, but also repeated visits after 2 weeks.

If you buy traffic from a specific country, they will send you from whenever else* while they charge you for geolocated traffic. Sad thing IP addresses are easy to geolocate this days and they miserably fail to do it.

I wonder how they work with stuff you cannot compare like similar audiences..

Re: After spending $57M on Facebook ads, I was kicked off

#67
post #37
post #30

> Facebook has systematically shut down our 2 small businesses during a pandemic and economic crisis without explanation. If you've spent $57MM on Facebook ads, are you still considered a "small business"? Perhaps I'm out of touch. I think the warning about building your business on someone else's land still applies but I'm not sure how you get around that when so much of the world's attention is controlled by a few…

> I think the warning about building your business on someone else's land There aren't really any businesses which have sovereign territory

That's an interesting position (and I'm not disputing it) but if you were a business that has sovereign territory, you still need utilities (Internet).

Penn State has its own data-centers, is part of the Internet2 consortium and has dedicated fiber to both AWS and Azure but you're still ultimately reliant on those you're leasing the connections from - even if you own the fiber, you're probably leasing the right-of-way/poles/etc.

So ... how do we build an Internet that's fully inter-connected but can withstand actions by the few relatively large carriers? Thinking about it a bit more, isn't the effect of having a few large network providers analogous to the issue with BitCoin having a few large mining operations in effective control of the ecosystem?

Re: After spending $57M on Facebook ads, I was kicked off

#68

Let's be fair here. Shared.com is in the business of producing and distributing crap content. That's a subjective term, but it's like the supreme court ruling on pornography, you'll know it when you see it. These guys most likely "skirt the line" to just operate as a mediocre and crappy content distribution network, that at scale, makes a lot of money because there is a certain subset of the population that will eat…

You are right about content. But in that case FB should have clearly communicated about violations for those pages and given a chance to correct them.

Also taking down personal accounts seems more like an automated action where a graph of related accounts are taken down.

Re: After spending $57M on Facebook ads, I was kicked off

#69

Earlier quoted context omitted.

Please enlighten us. Porn networks do not count.

I haven't spent a dime on online ads, but if it were my problem, I'd go though the top Alexa websites and see if they accept money for ads.

The days of that kind of thing are over. Everyone does placements using ad networks.

Best you'll manage along those lines is approaching celebrities and youtube/insta stars and getting them to endorse your product.

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