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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#581

Post by kube-system »

tuatoru wrote: post #333
foxtr0t wrote: post #251

Earlier quoted context omitted.

Despite becoming more similar in recent years, the cell phone supply chain is still very different than the automotive supply chain. The number of parts/unit differs by an order of magnitude and so does the size and weight, not to mention manufacturing techniques and materials. These are capabilities, not so much skills, and they aren't as transferable as you may think. For instance, logistically things are very diff…

The regulatory differences are also huge. Apple has negliglible experience dealing with the raft of certifications and demonstrations of compliance that car manufacturers have to go through.

I doubt Apple even considers compliance to be in their top 50 concerns for building a car.

If their staff can’t figure it out, they have plenty of cash to hire the people or organizations that do.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#582

Post by rangoon626 »

jandrese wrote: post #318
tobr wrote: post #172

Earlier quoted context omitted.

Past performance is not indicative of future results etc, but you’re right, this is basically exactly what Palm CEO Ed Colligan said about the rumored iPhone a few months before it was revealed[1]: > “We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.” 1: https://daringfireball.net/2006/…

The first couple of generations of the iPod kinda sucked too. It's really hard to get everything perfect in the first generation, probably impossible. Having the agility to iterate on the design quickly so you can capitalize on the initial hype is what Apple does so well.

Did they?

Not that much about the iPod changed between 2001 and 2005. A simple to use interface, large storage made it great from the start, but windows support it what made it successful.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#583

Post by rangoon626 »

baybal2 wrote: post #310
tobr wrote: post #172

Earlier quoted context omitted.

Past performance is not indicative of future results etc, but you’re right, this is basically exactly what Palm CEO Ed Colligan said about the rumored iPhone a few months before it was revealed[1]: > “We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.” 1: https://daringfireball.net/2006/…

And they didn't. Iphone 1 was far from a commercial success. 3GS was the first one that approached the cult status. It tool them 4 generations to get there, and a lot of money.

People were waiting in lines for DAYS to get the first iPhone.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#584

Post by rrrrrrrrrrrryan »

xyst wrote: post #204

$1M dollars says the project flops, again. The car industry is among the most regulated industries in the United States.

> The car industry is among the most regulated industries in the United States.

I work in medical device manufacturing, and it's not even close. The auto industry has regulations, yes, but it's not nearly as regulated many other industries in the United States.

That said, regulations are walls that keep out cash-poor newcomers.

There's a good chance Apple will fail at this thing, but it won't be because of the regulations.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#585

Post by mamp »

the_arun wrote: post #531
m-ee wrote: post #382

Earlier quoted context omitted.

I've worked with ex Apple supply chain people, and they were very used to operating at massive scale and the leverage that came with it. This led to some some unhappy suppliers some of which walked because they felt we were being too demanding. I don't want to overgeneralize, some of the issue was likely the culture of this particular team, but I could definitely see growing pains as they move into a new vertical wit…

We need smart electric appliances from Apple at home - lights, washer/dryer, refrigerator, etc.,. We'll be controlled by Apple wherever we go :) Apple eyewear could even track how many times we flip our eyelids.

The point is that they don’t need to. They are not selling advertising, they are selling privacy as a service. E.g. Apple maps breaks apart your journey on their side so they can’t reconstruct your journey from a to b.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#586

Post by rrrrrrrrrrrryan »

cblconfederate wrote: post #227

Is this focus on EV cars in general slightly unjustified? What's the evidence for the increased demand for EV cars post-pandemic? The way i see it, remote work will revolutionize the life of ~40% of the population , turning the car to an accessory that will be used much, much less in cities. For getaways outside cities, the autonomy of an ICE car is much appreciated. Battery trucks may be in high demand, but those do…

The environment.

Newborn Californians won't ever be able to purchase an ICE car, because they'll be banned entirely in 2035.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#588

Post by nbzso »

kepler1 wrote: post #538
nbzso wrote: post #509

I will walk, bike or buy a horse before give another penny to this people. Management chops, supply-chain, massive scale. Are we so blind that allow big tech to exploit abroad, avoid taxes, buy politicians, kill any prospect of middle class, accumulate tons of user data and prepare level of automation and surveillance non existent in history? Apple car will be like iPhone, closed, with low repairability, with restric…

So, you want a vehicle that is required to protect your life and safety, interact with other people + cars on the road, filled with gasoline/electricity, can ram into things and cause harm, to be open source and modifiable by anyone who chooses to tinker with it however they want? Come join us in reality when you're ready, man.

Actually I live in reality, we are talking here about eventual product from company for electronic devices. And this is not the problem. The problem is that in any of my two cars that I own, I can change anything I want my self and this is actually a standard practice today and without approval of third party vendor or service but I can assure you that this will not be the case with Apple Produced Car. We have clearly seen how Tesla thinks about third party repairs. Apple is a control freak monster, and whataboutism is not working for the actual users but only for the big company.

Future is electric, but we have to be environmentally conscious: how about a global program for engine replacements? Some folks already are doing this with classic cars. I see in transition to electric cars lots of data hoarding problems, actually if this companies will use my driving data for training of their algos I must receive compensation as data miner:)

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#589

Post by 01100011 »

nomel wrote: post #492
01100011 wrote: post #456

Earlier quoted context omitted.

This comment implicitly rests on the fallacy, learned the hard way by Tesla, that making electric vehicles is just like making any other electronic thing. When is the last time an electronic mfg had to deal with a billion dollar lawsuit because they didn't follow industry best practices for design like Toyota did after the acceleration scandal? Does Apple have experience with the NHTSB or other relevant regulatory ag…

> It is not the same as making an iPhone. They can make phones because they hire/hired experts who can make phones. I doubt they would use those same electrical engineers to design the brake systems. I don't think there's anything evidence to suggest that they couldn't acquire/hire the right talent.

What will Apple do when the talent they hire tells them their CPUs and software are incompatible with ISO 26262, MISRA, and industry accepted safety and reliability standards? Will Apple accept the timelines they have to adhere to in order to produce a safe vehicle? Will they try to take shortcuts and expose themselves to liability?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#590

Post by 01100011 »

bigtones wrote: post #551
01100011 wrote: post #456

Earlier quoted context omitted.

This comment implicitly rests on the fallacy, learned the hard way by Tesla, that making electric vehicles is just like making any other electronic thing. When is the last time an electronic mfg had to deal with a billion dollar lawsuit because they didn't follow industry best practices for design like Toyota did after the acceleration scandal? Does Apple have experience with the NHTSB or other relevant regulatory ag…

Apple has been on the receiving end of literally dozens of billion dollar lawsuits from many many companies. They battle lawsuits every day for IP infringement, to trade craft, to patents - and have over 200 in-house lawyers.

Yes, and? Does that shield them from liability in situations where legal precedent is against them? Are you saying that Apple is immune from any sort of liability claim? If my Earpods explode while I'm wearing them, Apple's 200 in-house lawyers will protect them even if they intentionally ignored safe design principles?
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