Live data from Hacker News

Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

201–210 of 699 posts

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#201
post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

Having recently sold my Tesla Model 3 I can say there is a lot to be desired with that car. The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. I hope that Apple learns that lesson. I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interes…

I disagree with your assessment of the one screen driving experience. First and foremost the use of the screen is incidental to driving. Just the normal eye travel one has when checking the mirrors is more than sufficient to pick up your speed and outside of that the glance time is insignificant.

If you really want to make this fun, you don't even need to know as you can use traffic aware cruise control, a feature many cars have, to set and forget your speed on any road.

I have two issues with the UI/Human interface that Telsa has followed. First, their automatic wiper solution is dreadful and while you can instant a wipe action by pressing the button on the end of the stalk I believe the variable rate should be available on the stalk.

The second is that I think the steering wheel would be better served with buttons dedicated to cell phone use, namely accept, ignore, mute, and hangup.

However it should be noted the cars voice controls respond very well and you can easily change the temperature should you want that way, there are a lot of settings easily changed by voice but Tesla does not alert you to them.

The best way to grade their UI though is that I can muscle memory activate many features including one level down options. Of course you can just let the car drive and play with the screen all you want, something I have done to prove a point but the simple fact is...

I rarely if ever, as in nearly never, need to access anything through the screen as its all set and forget. Now I get into other cars and think, damn this has enough buttons and screens to be an airliner.

It won't be but a generation before we look back and wonder how anyone though six gauges, forty buttons, and three or more levers, were ease of operation, Not all cars will be as simple as a Tesla but the age of forty buttons is going away.

(Seriously, count how many buttons are in your car - then try to remember how often you use them)

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#202

Has Apple been poaching significant self driving talent to attempt self driving version of the electric car? Based on their consumer electronics past, Apple would probably nail the design and get the hardware mostly right. For self driving I think Apple's best bet here to me seems like licensing Waymo tech. Waymo seems to have the lead amongst all and Apple would be more interested in the complete product unlike Waym…

I don't know about anyone else, but a fair number of people that I have worked with in the past are now working on undisclosed projects with Apple, or have been hired by Apple with unlisted position details on their LinkedIn. There's something secret in the works, we'll have to wait and see what that is.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#205
post #160

Earlier quoted context omitted.

I don’t think the Tesla love is going to continueZ Elon is rapidly turning into a toxic personality for (a bit more than) half the country.

Everybody can buy Tesla cars and stock so there is the rest of the world. That's not very up to date with Musk's tweets and political stance, because of the language and cultural barriers. What they see are cool cars and spaceships, so Musk should be cool, right?

I am pretty on board with socially progressive ideas but Elon is far from 'toxic'.

The people who think Elon and his jokes are as bad as JK Rowling are kidding themselves and likely have a few skeletons in their closets themselves.

The worst thing he has said recently was a super cryptic meme about people thinking they are better than everyone for having pronouns in their bio.

Ouch! That really hurt... /s

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#206

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

Will I get a 30% cut if I sell one on my sale yard?

What about the added 30% fee when you charge at non-Apple charging stations?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#207
It's interesting that this mentions lithium iron phosphate batteries as a "breakthrough technology". That echoes what BYD in China has been saying recently.[1] Lithium-iron isn't a new technology. It was popular for industrial power tools for a while. It is safer than lithium phosphate, not being prone to thermal runaway, but has less energy density. BYD has been able to get the energy density per unit volume up, but energy density per unit weight is still lower than lithium phosphate.

The article also suggests that Apple would have a "manufacturing partner". After all, iPhones are made by Foxconn. So this may just be Apple selling BYD cars outside China. BYD sells more electric cars than anyone else, including Tesla, but has been having trouble getting into the US market. Apple can help with the marketing end.

[1] https://youtu.be/dIt5z4wT9RE

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#208

Earlier quoted context omitted.

> Having one display off to the side, without buttons, that does everything is an awful experience in a car I have to strongly disagree with this. The touchscreen is great for the vast majority of things it replaces. The only physical controls I ever miss are for temperature (which is a very minor complaint) and windshield wipers (though I would also accept auto wipers that actually work). I do think the UI smoothnes…

Somewhat ironically, the physical controls for the turns signals are by far the worst part of the whole Tesla UI. I've had my Model 3 for over two years now, and I still cannot reliably cancel a turn signal, or "soft push" the signal so it only blinks 3 times. It's infuriating to inadvertently signal left, then right, then left again, as you frantically try to just cancel the turn signal. I'm broadcasting confusion a…

We went from a Model S to a Model 3 and this is my only complaint. The steering wheel stalks are terrible on the 3. But are perfectly normal on the S.

I prefer everything else about the 3.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#209
The matter really turns on the rate of progress of Tesla technology vs. Apple (or anyone else).

Tesla's lead is large enough that the established auto companies still (as far as I've seen) don't have compelling strategies for closing the gap.

As a technology company, Apple comes at the issue from a different perspective, and arguably, one with much more overlap to Musk, et al.

Batteries are notoriously difficult to innovate. We've seen story after story for more than an decade about breakthrough battery tech that doesn't or hasn't materialized, but the lead that Tesla has built has been by making a series of more-or-less incremental improvements to their design, coupled with the pricing benefits that come with the highest volume.

Do you believe that Apple has a battery technology that Tesla either is not aware of, or, is working on but not succeeded yet, or, has taken a look at and dismissed?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#210

Earlier quoted context omitted.

Having recently sold my Tesla Model 3 I can say there is a lot to be desired with that car. The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. I hope that Apple learns that lesson. I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interes…

> The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. This is both the most functional and most beautiful design choice I've ever experienced. My favorite part of my Model 3. You quickly come to realize that voice control does everything and that you should never have to reach for a button or fiddle w…

The thing is the car is not my butler.

I shouldn't say to my car what I want the car to do, I should do it.

Also, I listen to loud music when I drive.

Imagine you are driving and the kids start activating car functions because it's fun.

Thanks but no thanks.

Post reply on HN