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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#191

Post by ipsum2 »

andrewmcwatters wrote: post #134
abhinavsharma wrote: post #21

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

> Apple Card was perhaps a dipping of the toes moment. Apple has had multiple credit cards in the past.

I couldn't find anything about this after a brief Google, and the Wikipedia article for Apple Card doesn't say anything about this. Could you provide more information?

Edit: found this after more Googling: https://www.cultofmac.com/614988/apple-credit-card-histor/

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#192

Post by aritraghosh007 »

oblio wrote: post #128
aritraghosh007 wrote: post #103

The project started sometime around 2016, so going by Apple’s track record 2024 seems like a possibility. Tesla needs a competition and is slowly turning into a monopoly.

Monopoly on what? They sell about 0.5% of the cars sold worldwide.

Yet worth more than all the car makers combined! Tesla's supercharging network and battery production capabilities is a match for just a handful today

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#193

Post by loceng »

cwhiz wrote: post #165

At this point the charging infrastructure is the biggest differentiator for me. I don't particularly care for Elon Musk, and I don't think Tesla vehicles are made particularly well. However, is there any competitor that has even 25% of the charging network that Tesla has? Also, Apple can't even convert my voicemails into text. They seem like 3-5 generations behind the competition in machine learning. People believe t…

It's a strategy: let the market mature some, allowing others to make mistakes, giving you a view of what works best, and then launch a product and launch it to your existing consumer base. For example, how long ago did Apple Music come out, with how many existing competitors, and how successful was it? Apple has deep pockets, can do packaged deals for subscriptions as well as your iPhone, Apple Watch, laptop, etc.

It wouldn't surprise me if Apple didn't get into a few other markets that Elon is targeting as well, though Apple's careful to not launch too many products at once - it may put them at a disadvantage over decades; of course they can always buy companies in a market they want to be in.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#194

Post by pmontra »

TylerE wrote: post #160
abhinavsharma wrote: post #21

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

I don’t think the Tesla love is going to continueZ Elon is rapidly turning into a toxic personality for (a bit more than) half the country.

Everybody can buy Tesla cars and stock so there is the rest of the world. That's not very up to date with Musk's tweets and political stance, because of the language and cultural barriers. What they see are cool cars and spaceships, so Musk should be cool, right?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#195

Post by Someone »

madamelic wrote: post #57
gxs wrote: post #31

I remember a story about how when competitors opened the first iPhone, they were surprised to see how the entire phone was more or less a battery with a screen attached to it. I do wonder if Apple building a car would generate some sort of similar epiphany, related to batteries or not.

Electric vehicles are _incredibly_ simple to begin with so a decent chance. But I also think that the electric car space is already very simple. Apple would be going head-to-head with Tesla which has already stripped away almost everything into a large dash-mounted monitor.

The looks of Tesla cars are conservative. Their cars look as much like gas-powered cars cars as early cars looked like carriages.

I think there’s space for innovation there. The new Citroen Ami, for example, is a bolder design (https://en.wikipedia.org/wiki/Citro%C3%ABn_Ami_(electric) ), but I think one can do better.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#196

Post by dgregd »

Apple car is a terrible idea. Apple is good at selling luxury products to ordinary people. An ordinary person can buy a good enough headphones for $40 or spend $550 for the AirPods Max mainly as status symbol. But an ordinary person won't spend $350,000 for a VW ID.3/Golf competitor.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#198

Post by pmontra »

andreilys wrote: post #92
dwighttk wrote: post #89

Earlier quoted context omitted.

Man I don’t drive with a passenger enough to care about ui animations on my car. I just want to set the fan speed and move on... preferably without looking.

When I rented a Tesla I recall being able to set all these controls with my voice.

Probably not the best place to ask this, but how well does it understand languages different from English?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#199

Post by jdhn »

jayd16 wrote: post #86
jdhn wrote: post #44

Earlier quoted context omitted.

>logistics support (charging station network, maintenance, etc) Honestly, if Apple bought out the existing non-Tesla charging networks and dedicated even a sliver of their UX talent to improving the charging experience, they would really push things forward. This is, of course, assuming that buying the charging networks would make it past the anti-trust people.

> even a sliver of their UX talent to improving the charging experience Would I have to flip my iCar over and plug into the bottom center?

Yes, but don't worry, the charging station will automatically do that for you.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#200

Post by aritraghosh007 »

echelon wrote: post #133
aritraghosh007 wrote: post #103

The project started sometime around 2016, so going by Apple’s track record 2024 seems like a possibility. Tesla needs a competition and is slowly turning into a monopoly.

Apple is the monopoly here. They can leverage their immense wealth to butt into any industry they choose. The reality distortion Apple has pulled on its most euphoric apologists is insane.

Much like Amazon or Google or Facebook or Apple, err. Apple's decision to enter the auto market for renewable clean energy and pledge to uphold carbon neutrality and be negative by 2030 should might as well be a welcome step here.
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