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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

331–340 of 699 posts

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#331

Would Apple be required to make their car parts interchangeable with the generic aftermarket brands and car service centers? IIRC there is a law specifically for car manufacturing. I can imagine a dystopian future with custom non-standard parts, specialist repair centers, restrictions on what you can do with it, Apple being able to track everywhere we go, what we listen to, who is with us, and establishing a network…

Cars that charge with lighting port...

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#332
post #302
post #247

Earlier quoted context omitted.

That’s Ok. A lot of people thought keyboards on phones were an absolute requirement too. Like with phones, having touch screen control everything provides extraordinary flexibility in rolling out new software features and ultimately improving UX. Remember this design is supposed to lead the way into an FSD future achieved through purely software updates. Whether they succeed in automating the majority of miles driven…

I have never felt safe using any touch screen while driving.

We almost never have to touch the screen with driving our Model 3. All controls you need are physical or very easy to interact with on the screen.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#333
post #43

Earlier quoted context omitted.

> Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Also: insane supply-chain management chops, a skill that is more and more transferable - especially for electric cars.

Despite becoming more similar in recent years, the cell phone supply chain is still very different than the automotive supply chain. The number of parts/unit differs by an order of magnitude and so does the size and weight, not to mention manufacturing techniques and materials. These are capabilities, not so much skills, and they aren't as transferable as you may think. For instance, logistically things are very diff…

The regulatory differences are also huge.

Apple has negliglible experience dealing with the raft of certifications and demonstrations of compliance that car manufacturers have to go through.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#334

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

>Apple Card was perhaps a dipping of the toes moment Was it really? Dozens of companies have credit cards. Walmart, Uber, Paypal, Venmo, Best Buy, Amazon...it didn't real strike me as big things happening when Apple announced their credit card.

That's because you don't have the faintest idea of how Apple differentiated their card from the competition.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#335

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

Tesla is an electric car company and an energy company, and they are leading both sectors right now. You can say that their market cap should not be greater than Toyota or Ford etc because the number of vehicles they produce is a lot smaller, but the world is going electric (really, renewable) and Tesla is tee-ed up to take large chunks of the solar panel and car markets. They have said they are going to produce a smaller version of a model 3 that costs under 25K USD, which the Europeans will buy in large numbers. They will be the first company to complete FSD also.

My opinion doesn't mean anything, but I think in 2030, Elon Musk will be the richest person in the world by an order of magnitude and Tesla will have the largest market cap in the world

Disclaimer - long TSLA and drive a model 3

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#336

If I was an Apple shareholder (I guess I am, indirectly through Berkshire), this would piss me off. Apple is in a very good business. Cars are a terrible business. Just compare Apple’s margins to any car company. Also, it’s really hard to move into a business that is widely outside your core competency. It can be done, but the effort is huge, and I suspect the median track record is poor.

If you make a different enough product, you don't need to have similar prices to your competitors.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#337
Now this is a seriously good move for their clean energy plan. I wonder the impact they’ll have on Tesla. Elon Musk’s car firm had the first mover advantage just like iPhone back in the day.

With the Apple community already treating their products as gold, Tesla cars will no longer be perceived as the premium product in the long run.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#338

Would Apple be required to make their car parts interchangeable with the generic aftermarket brands and car service centers? IIRC there is a law specifically for car manufacturing. I can imagine a dystopian future with custom non-standard parts, specialist repair centers, restrictions on what you can do with it, Apple being able to track everywhere we go, what we listen to, who is with us, and establishing a network…

Cars that charge with lighting port...

Please don't waste people's time with comments like this.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#339

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

I tell everyone I view Tesla as a software company first and that their tech was a decade ahead of other car makers. I think it will still take another 5-8 years for a traditional automotive manfacturer to get close. Apple, they could do it.

How do most people respond to this? Politely changing the subject, or just laughing out loud?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#340
post #307
post #187

Earlier quoted context omitted.

Sure, but Apple had a revolutionary new product. They weren't that great at the nuts and bolts of making a phone, but it didn't matter because the concept of the iPhone was so much better than any phone out there. What is Apple going to bring to the car to match that?

You've completely missed it. Apple was manifestly incredibly great at the "nuts and bolts of making a phone". That's the entire lesson of the last 13 years and the most successful single product in world history.

You're looking back at this with rose colored glasses. Early iPhones had plenty of issues. Remember "you're holding it wrong"? It took them a few generations to get the nuts and bolts of making a phone right.
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