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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

441–450 of 699 posts

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#441

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Somewhat ironically, the physical controls for the turns signals are by far the worst part of the whole Tesla UI. I've had my Model 3 for over two years now, and I still cannot reliably cancel a turn signal, or "soft push" the signal so it only blinks 3 times. It's infuriating to inadvertently signal left, then right, then left again, as you frantically try to just cancel the turn signal. I'm broadcasting confusion a…

We went from a Model S to a Model 3 and this is my only complaint. The steering wheel stalks are terrible on the 3. But are perfectly normal on the S. I prefer everything else about the 3.

What kills me are the wipers. During the dry season I forget about them, and then winter hits and I dread driving my car. Why oh why could Tesla not just use an off-the-shelf IR sensor like every other premium car? FFS, trying to use cameras to detect rain is a disaster.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#442

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Have you driven Tesla and other comparable EV's? From my experience, Tesla's tech (I drive a VW) is ahead of their competition pretty handily. The new Ford Mustang Mach looks competitive, but even that is still at least 9 months away. The VW id4 EV is sold out, and they are taking pre-orders for the next batch. Tesla has first mover advantage when it comes to mass market EV's. It's not just cult of personality.

> first mover advantage Did you mean second? There actually can be a lot of advantage to being the second mover. Nissan had already sold 100000 units of the Leaf between 2010-2014, while Tesla had sold up to that point only 16k cars. Clearly, Tesla wasn't the first mass-market EV. Indeed, it seems obvious in hindsight that Tesla's success owed mainly to ignoring the mass market and selling very expensive cars at firs…

Yes, that slipped my mind. I was thinking the first mass market EV company.

Which you can consider Nissan to be as well.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#443

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Cruise control and playback control on steering wheel are not exclusive to and predate Tesla.

That’s not my point: my point is that I mostly don’t have to interact with the screen while driving because they made good decisions about what controls to put on the steering column.

This is still very basic car UI desing. Other car manufacturers will catch up with Tesla.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#444

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Despite becoming more similar in recent years, the cell phone supply chain is still very different than the automotive supply chain. The number of parts/unit differs by an order of magnitude and so does the size and weight, not to mention manufacturing techniques and materials. These are capabilities, not so much skills, and they aren't as transferable as you may think. For instance, logistically things are very diff…

The regulatory differences are also huge. Apple has negliglible experience dealing with the raft of certifications and demonstrations of compliance that car manufacturers have to go through.

Apple does have a lot of SKUs in most of the world's countries and mobile certifications isn't exactly trivial.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#445
post #421

FAANGs really need to expand into more and more industries if they expect to continue their hypergrowth. Apple, at 6% of SPY, especially.

What FAANGs need to do, IMO, is to take their massive wealth and start thinking about some solutions to solve humanity's very urgent problems.

Electric cars is a part of the solution.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#446

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I was waiting for the Muskians to swoop in and spread their nonsense. Guess what? I drive a white model 3 long range AWD and I love it. I'm still 1: an engineer with 10 years of hardware experience and 2: skeptical of every ounce of BS Elon Musk has ever spread. You know how many parts are under the car? Have you taken one apart? They're complicated machines with, again, orders of magnitude more parts than a phone. F…

The Tesla Model S is not an ideal example here. It’s a great car, but also Tesla’s first mass produced model. It’s over-engineered in many ways and has way more parts and complexity than if Tesla were designing the same car today! Comparing the Model S to the Model 3, and now the Model Y, we see with each generation simpler designs, reduced part counts, and easier assembly which all translates into improved reliabili…

Agreed 100%. Though even Sandy's conclusions are that they're saving at the margins here. It is revolutionary in the sense that they're design and manufacturing techniques are unique, but they don't lead to orders of magnitude reduction in complexity/cost.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#448
post #364
post #340

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You're looking back at this with rose colored glasses. Early iPhones had plenty of issues. Remember "you're holding it wrong"? It took them a few generations to get the nuts and bolts of making a phone right.

Yes, I remember that "you're holding it wrong was" a) actually several years into the product, not at the beginning, and b) was hilariously overblown and not a real issue for about 99% of users, including all users who had a case on their phone and almost all users who didn't, and c) a reliable identifier of cranks that don't really know much about the iPhone.

This is starting to get off topic, but the "holding it wrong" issue It was definitely not overblown; if anything it was understated by the media still infatuated with Apple's latest shiny new thing.

The issue affected nearly every iPhone owner I knew at the time, including a number of individuals who worked for Apple, and almost all of these people got their phones replaced by Apple under warranty as a result.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#449

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> 'In theory, Tesla shouldn't be worth what it is' With all due respect, I would like to articulate and counter your point with some insights. Tesla as it stands today at ~$600B is priced at monopoly status - that they have 'won' the next decade in transportation and electrification. Whether you buy into that or not, consider the following: - Tesla is the first (and so far only) company that has successfully been abl…

> No other competitors have scaled (yet) What numbers are we talking about here? Tesla seems to be the most sold EV car to date, with more than 650k model 3s shipped so far. That's remarkable, but it's the same magnitude as the second on the list, Nissan Leaf, which has 500k shipped. There's also more to electric than battery EVs. It was obvious from the start the transition to electric is real but that real scale wi…

Prius took 20+ years to reach that. I’m slightly miffed you compared model 3 with a soul sucking and arguably ugly car.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#450
post #427

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>One can say many things about Tim Cook, but not that he doesn't understand "business". He understands business perfectly, but does he understand product?

I don't know, but so far under his lead, Apple managed very well selling the new products they bring to the market.

Have they? The Apple Watch is selling well now after a few iterations. Have any other products launched that have sold well?

M1 looks good, but it's on the back of several years of lackluster laptops and things nobody wants like the touchbar. The pro video and audio community is increasingly alienated by $700 wheels and are switching to Windows or Linux. Earpods have been a success but has the Homepod? Iphones have been iterating but not really revolutionizing.

I'd say his record is pretty spotty.

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