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Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

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Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#91

Post by Grustaf »

sbuk wrote: post #48
Grustaf wrote: post #44

> But in today’s world, it’s kind of transparent whom Facebook is targeting here: old white politicians. Why doesn't Facebook care about younger or non-white politicians? Are they already anti-tracking? Or hopelessly pro-Facebook? Seems pretty racist to ignore them.

I'd argue, that the target demographic here are the ones that likely consume their news through physical mediums, like news papers. I'd imagine younger politicians (there are sadly not many 'old' non-white politicians) consume their news online. No stats for this, or any sources, but I think it's a fairly reasonable assumption to make.

Yes I suppose it's a question of ad demographics here, though why place a newspaper ad if you just want to reach politicians, then just use your lobbyists. I'm sure they want to reach voters, not politicians.

But either way, why say "old white" when the point is that they are old enough to read print media. They are targeted because they are old, not because of their color. Why bring race into it, except for virtue signalling?

Besides, doesn't the ad appear on-line as well?

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#92

Post by nojito »

zpeti wrote: post #55
firloop wrote: post #7

> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

Ads online don't work anymore.

https://freakonomics.com/podcast/advertising-part-2/

Small businesses get their sales from being highly engaged on facebook/facebook pages...not by buying ads on the platform.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#93

Post by ph2082 »

Are there any research paper/studies available on benefits of online/mobile advertising for small businesses? Can't find anything useful on duckduckgo.

Before fb/google small business seems to serve local demographies (mostly?), not sure how much they really benefitted by going/selling online. Eyeball-to-real-cash. Or may be they are just brain washed into online advertising benefits when there aren't any.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#94

Post by etempleton »

firloop wrote: post #61
zpeti wrote: post #55

Earlier quoted context omitted.

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

I don't intuitively understand how this change blocks targeted advertising outright. Sure, Facebook will have less information about me from other apps that I use, but certainly it has numerous other ways of targeting ads to me. Facebook knows my demographic because I provided it to them when I signed up and the types of content I interact with in their apps, and they have both coarse and granular location (IP addres…

Most “Facebook Ads” are not delivered on Facebook. It is delivered through their Audience Network. I think their ability to track users on and within Facebook will be largely the same, but their ability to identify users while they are not using a Facebook owned property will be significantly impacted.

I think digital advertising does not have to be bad, but it very much is. Unfortunately it will probably get worse before it gets better.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#95

Post by SifJar »

chacha102 wrote: post #78
zpeti wrote: post #55

Earlier quoted context omitted.

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

Being pro-Small Business doesn’t meant you have to be pro-Advertising. Facebook makes a killing taking money from small businesses through advertising, yet it is consistently one of the lowest ROI marketing techniques, not to mention generally creates the worst UX. Can you build a successful business on advertising? Yes. But I’d argue that you don’t need to. Almost every service I pay for came to me by word of mouth.…

Word of mouth doesn't work for super niche services/products where e.g. there's a good chance no one who's recommendations you trust would be interested in the same type of service/product

It also favours more established businesses that are more known, making it harder for new businesses to gain any traction.

I'm not keen on advertising (I use adblockers on all my devices etc.), but there are definitely some (in my opinion) some compelling arguments on both sides.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#96

Post by cwhiz »

zpeti wrote: post #55
firloop wrote: post #7

> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

Is there any evidence that targeted advertising is actually more effective? People were buying goods before targeted ads, and they are still buying goods.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#98

Post by cwhiz »

zpeti wrote: post #58
FriedrichN wrote: post #54

"At Facebook, small business is at the core of our business." Has someone here worked in marketing/PR? How can people write stuff like that and not feel incredibly dirty? This is a mostly honest question. Every time some super big company starts some campaign feigning compassion or act the victim I just want to barf.

This isn't actually a lie. As much as you might hate FB using all your data for ads, that does actually mean that small businesses can hyper target their customers. I personally don't see any ads on FB for mass market products, like on TV (cards, detergent, back pain medicine etc). I see gadgets that are cool, clothes from small producers that are actually kind fo cool. They do actually help small businesses. As much…

Prove that hyper targeting is more effective.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#99

Post by etempleton »

bluelu wrote: post #74
greggman3 wrote: post #56

Earlier quoted context omitted.

> once people actually understand the scope of ad tracking networks... they don’t want it. I wish this was true but I have friends who want the perceived benefits. They firmly believe handing over that data benefits them. More relevant ads, more useful services and features, more free stuff, etc. I bring up yet another place I don't want to be tracked and they just retort they want to share as much info as possible.

I also don't mind being tracked. If I must see ads, then I rather see relevant ads. There is nothing bad in this. I don't understand the facebook/google bashing here. It's not as you could advertise on apple for something against apple. It should also be clear to you what game Apple is playing here. Their end game is to do the tracking themselves and then they will slowly introduce and sell ads themselves. Their mark…

I don’t think this will happen at all. I don’t think Apple wants to be in the ad business. I think their goal is to create a premium experience. Ads aren’t premium and risks damaging their brand.

I think they think of it like this: Why should someone else make money off of their users? Why should they help Google and Facebook anymore than they have to?

They have also positioned privacy as a premium feature. And it is a big differentiator from Google who can’t ever say that. Google’s whole business is centered on collecting data and renting it out to advertisers.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#100

Post by blackoil »

mrweasel wrote: post #42
olliej wrote: post #33

Earlier quoted context omitted.

Google moved away from contextual ads a decade ago. "Contextual" ads only happen on google search in the form of "sponsored" results.

Ah, okay, Google search is the only Google product I use, or where I know that the ads are from Google.

If you have seen any Ad on Web, Mobile or "smart" TV, most probably they are from Google.
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