> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
Facebook knows my demographic because I provided it to them when I signed up and the types of content I interact with in their apps, and they have both coarse and granular location (IP address and the location permission) from their first party apps. Most relevant forms of targeting seem to still work. Ads from the local florist can still be targeted.
It's credible to me that other, Facebook specific, magic such as "lookalike audience" and other behavior cohorting tools may be impacted by this change, but I don't view this narrow issue of IDFA consent to be an absolute judgment on ad targeting.