I'm actually happier to pay a small premium for IAP based subscriptions because of the cancellation options. Having been subjected to asinine "retention" policies that make ending a subscription service an onerous and time consuming process (ex: NYT), and having seen first hand how a company purposefully makes subscription cancellations difficult, being able to open a single interface and click `Cancel` is a massive…
And honestly, I have no problem with Apple even insisting there be an Apple IAP model (like they require "Sign in with Apple" offered alongside alternatives). Because choosing to pay the Apple tax is perfectly fine, especially if you feel it provides you benefits. The issue is Apple's requirement that you can only use IAP, cannot offer alternative, cheaper, prices, cannot direct people to your website to sign up for…
I can't seem to find a rule that says pricing must be the same for IAP as elsewhere in current guidelines:
https://developer.apple.com/app-store/review/guidelines/#sub...
That seems like the best of both worlds in the sense that as a user you can choose to purchase in iOS for convenience or go to Fortnite elsewhere and purchase there for cheaper. This move just seems like Epic wanted to pick a fight, they weren't actually interested in offsetting the Apple cut.