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Apple Fitness+

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Re: Apple Fitness+

#221

Earlier quoted context omitted.

They could just buy Peloton. "Apple Peloton".

Or just Apple Bike+

This seems more likely to me.

Apple would want to design their stationary bike from The ground up w their bicycle experts. (They may already have done this a few times)

Also, letting Peloton do it’s thing is a small safety valve on the anti competitive question.

Re: Apple Fitness+

#222
post #216
post #206

Earlier quoted context omitted.

If Apple believe they can make a competitive product to Peloton (and I imagine they do) then the additional staff and offices aren't necessarily a good thing. To put it another way: why should Apple buy Peloton? Apple itself is already a premium brand with huge awareness, so a buy for brand reasons isn't that persuasive. Peloton has a whole range of hardware but none of it is compatible with existing Apple hardware,…

I have no idea if Apple should buy Peloton or not, I was just objecting to your reasoning. It's completely normal to get acquired by another company and keep on working on the existing products as is, that's all I'm saying.

It's normal, yes, but is it preferable for the buyer? I'd see it as a potential reason not to buy.

Re: Apple Fitness+

#223
post #40

Earlier quoted context omitted.

>Is Apple going to pull a Fortnite and kick exercise apps off next for "duplicating core Apple products"? That's not what Fortnite got kicked out for, and I think it is unfair to pretend otherwise. Also, they didn't kick out Spotify or other music streaming services after introducing Apple Music, so I don't see that happening here either.

Yes, I know that’s not explicitly what Fortnite was kicked off for. But let’s be honest here and look at Apple’s long history of anticompetitive behavior - that’s the core concern here, and Apple has shown a clear willingness to disadvantage 3rd party competitors. Sure, Spotify is on the App Store - but when will I be able to download music and play it directly from my Watch with Spotify? Likely never - Apple simply…

The watch thing is just Spotify not working on it anymore. They're focusing on their iPhone app and it's their decision. Pandora has a Watch app and the APIs allowed them to background play since Day 1.

Apple TV+ came much after Netflix and Prime Video. Are you saying Apple harmed them post TV+ release?

Messages, Music, Calendar etc, all have their own counterparts and I don't recall any history of Apple hurting them!

Re: Apple Fitness+

#224
Pretty groundbreaking for them as a company. It’s not a core competency but they can certainly throw enough money at the problem to get it right. This will be the first major execution test since jobs. It’s definitely possible this flames out entirely.

Re: Apple Fitness+

#225

Earlier quoted context omitted.

Do you like the idea of Apple owning the operating system you use, the computer it runs on, all the apps running on that operating system, the entire network stack, all of the network services, the gym you visit, the money you use, the school you attend, the church where you worship, the food that you buy, the place where you work, the hospital where you die? Can't you see where they're going with this?

> Can't you see where they're going with this? Can you see the slippery slope you're invoking? Apple owns the operating system you use. That is where it stops in your example. They don't force ownership of software, the network stack, the gym you visit (lol), where you work, etc. Where's your head at, other than "ApPlE BaD"?

Right, but it is almost impossible for anyone else to compete in the ecosystem.

If another major fitness brand wants to do the same the probably cannot because: - The tight integration is not possible, only Apple can build these kind of Apple Watch experiences. - They would need to pay Apple 30%, maybe making this not profitable especially against Apple's own offering that can have internal pricing where the 30% never comes into play.

Re: Apple Fitness+

#226

Earlier quoted context omitted.

> Do you like the idea of Apple owning... This is what bothers me. I think there is a lot of evidence Apple's claims that they keep as much of this data on-device as possible. Even so, Apple's increasing dominance in certain aspects of my life bothers me. After watching Google progress from being a company I loved and respected into a gross corporation, I'm concerned will eventually follow suit. Even if you assume Ap…

Honest question, when was Google any different than they are now. What would have been their business model?

When Google started they sold the platform based on better search results with an interface that didn't put advertiser content above organic results. Now you usutally don't see organic results without scrolling. When Google first started advertising, they didn't have the massive tracking network they have now. Advertising was based on surfacing advertising related to the terms you searched for and was often relevant to what you wanted.

They were profitable enough under that model to buy You Tube, Android, and many of the other services now under the Google umbrella. I would assume their business model would continue to be selling advertising based on relevant search terms.

Re: Apple Fitness+

#227

Earlier quoted context omitted.

Unless Apple is releasing a bike and treadmill I doubt Peloton has much to be concerned with. But with the Apple product, you're not limited to bike and treadmill. It was demonstrated with all kinds of workout routines. And replacing a $1,000 Peloton with the far cheaper stationary bike of your choosing will be attractive to some people.

Peloton's competitor product is Peloton Digital which is £12.99/mo, doesn't require the bike or treadmill and includes all kinds of workout routines.

But if you want to buy a digital fitness program, why should you ever choose Peloton's? Especially when you probably already have an iPhone, an Apple Watch, and airpods.

Re: Apple Fitness+

#228

Earlier quoted context omitted.

Check out Mixpose https://mixpose.com/ . It's a livestream yoga app on iOS,Android and Web with 3+ live classes a day. Since it's live the instructor can correct your form when you have hard time doing it. Eventually we are going to turn on the AI pose tracking. Disclaimer: I am the co-founder so let me know if you have any question.

Your service looks pretty cool, but there are a few things preventing me from using it: 1) Not having a live instructor is both a blessing and a curse, but largely a blessing for us introverts - I'm not comfortable with somebody watching me work out. But maybe I'll give Mixpose a shot when the AI option is released and has had time to mature. 2. I can't personally justify the high cost of the Mixpose service - an act…

What is the pricing? It seems to all be free on the webpage.

Re: Apple Fitness+

#229
post #3

I think Apple Fitness+ will be fine as a standalone product, but I believe this is a stepping off point for more fully fledged fitness products from Apple. Using their AR technology (iPad/iPhone/etc), they can replicate a lot of the same functionality a multi-thousand dollar product like the Tempo provides. They can automatically correct form, recognize weights, etc.

If Apple did this for home workouts I would subscribe to Fitness+ in a heartbeat. I currently practice yoga at home, and the worst part is I don't have an instructor to correct my form.

Everyone is different, and there's not going to be an automated way to fix your movement and training form unless the app can ask you questions as it walks around you to look at you from all sides. Generic form guide for a heavy squat could lead to injuries. Our bodies are too varied for this to be feasible at the moment.

Re: Apple Fitness+

#230
post #3

I think Apple Fitness+ will be fine as a standalone product, but I believe this is a stepping off point for more fully fledged fitness products from Apple. Using their AR technology (iPad/iPhone/etc), they can replicate a lot of the same functionality a multi-thousand dollar product like the Tempo provides. They can automatically correct form, recognize weights, etc.

Don't you think is coming? Baby steps. First they'll launch and polish the trainings and sort the experience, then they add shit tons of tech there. Think on the Nike's kinect game. Or Wii Fit, but 10 years later with a whole ecosystem behind it. One of the most exciting services in a long time

Watch the event from today, specifically regarding the new iPad. They show it analysing someone's tennis form providing knee extension info and ball speed etc.
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