I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.
I honestly don't like my search results mingled with the advertising industry: there is bias in all results, you can't trust in information if it is not impartial. People used to create content to advance knowledge, but the amount of crap nowadays motivated my money (even if it is good quality) concerns me about the education of the human civilization as a whole. "The love of money (greed) is the root of all evil": G…
While I largely agree with your impressions, I find it ironic to see Apple mentioned in that context. They are the third most valuable company on Earth, worth about $1.3 trillion: https://fxssi.com/top-10-most-valuable-companies-in-the-worl...