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Apple showing signs it may soon launch a search engine

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Re: Apple showing signs it may soon launch a search engine

#101
Apple's spellchecker/autocorrect is horrible compared to google's.

When you type anything in google, very often with very high accuracy suggests the correct spelling.

I believe the search engine data can go a long way in helping apple improve basic stuff like spell checker and auto correction.

Re: Apple showing signs it may soon launch a search engine

#102

I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.

For me, this is the big reason to celebrate this. A duopoly in search is at least marginally better than a monopoly. If Maps is any indication, people will bitch about it for a year or so, but after 2 years, 80%+ of users will be using it. Personally, I'd love if Apple put this out there ad-free. Getting clean, honest search results was why I switched to Google to start with. Google's current platform where almost al…

could you source 80%+ users using apple maps? that is simply an unbelievable number.

for me, if this follows the trajectory of apple maps, i will never have any reason to consider using apple search

Re: Apple showing signs it may soon launch a search engine

#103
post #95

Earlier quoted context omitted.

For me, this is the big reason to celebrate this. A duopoly in search is at least marginally better than a monopoly. If Maps is any indication, people will bitch about it for a year or so, but after 2 years, 80%+ of users will be using it. Personally, I'd love if Apple put this out there ad-free. Getting clean, honest search results was why I switched to Google to start with. Google's current platform where almost al…

Apple maps is probably a good example because outside the US it is still useless, 8 years later. I don't expect an Apple search engine to be any different.

In the UK it’s broadly as effective as a mapping tool, in my experience. Better in many ways, even; Google Maps is rammed full of adverts to the point it’s actually kind of distracting.

That’s not to mention the desktop app - it’s a step change in performance versus Google Maps being a sluggish browser experience.

Re: Apple showing signs it may soon launch a search engine

#104
post #65

Earlier quoted context omitted.

Maybe they should build their own indexing backend and buy up DuckDuckGo for the frontend/user base/etc.

Apple doesn't buy companies for their user base. And while DDG's front end was innovative 20 years ago when Google did it, it's pretty basic (which I love) and shouldn't be too difficult to copy. The big challenge with search is the index.

I spent a lot of time digging through all the oft-mentioned search engines here, and the interfaces between G, B, DDG and the others (Runnaroo, Startpage, etc) are all surprisingly similar. And they're all pretty unappealing (to me).

Visualizations of results have improved so much in the last 10+ years, hopefully "visualization of search results" can also be advanced.

Re: Apple showing signs it may soon launch a search engine

#105
post #10

Scott Galloway talked about this in a recent Pivot Podcast. He predicts it will launch after the US DOJ announces anti-trust actions against Google. If they do it soon, Google will just point to Apple to say "We aren't the only game in town... this $2 trillion dollar company just launched a search engine on a few billion phones/tablets/PCs around the world." They have reason to wait.

I don't get the antitrust against Google search. You can just click on Bing and start searching there as soon as Bing becomes even slightly better.

On the other hand, you can't "click" on Android and suddenly switch to Android (or from Android to iOS) if Android this year becomes slightly better. It's designed to be a real uphill battle to switch (re-purchase all the media: apps, movies, shows, etc.), unhook imessage, transfer photos out of iCloud photos, etc. etc.

Re: Apple showing signs it may soon launch a search engine

#107

Earlier quoted context omitted.

Google Assistant really wow'ed me when, to settle a dinner table debate, I asked "Ok Google, on the TV show 'Friends', what was the name of the game show Joey hosted?" Before that, I'd never engaged with this device, which we got for free as part of a promo, and which sat on our bookshelf doing nothing. It truly amazes me that GA is able to give a relevant response here. First, Joey never hosts it, he just auditions…

Google is surprisingly good at answering questions like that. The rise of voice assistant really has pushed them into improving their knowledge graph and condensing search results into a single sentence. The conciseness has been getting even better too. I notice often it'll actually give a one word answer, followed by a 1-2 sentence context. For example, I asked "what kind of soap can I use on my cats" and it gave a…

These are things that seem obscure, but thousands of people are probably asking already. Try asking it something that would easily be answered by a traditional keyword-based search engine, like how to install the alsa-firmware package in Ubuntu. The entire result set will be about alsa-firmware-loaders.

Re: Apple showing signs it may soon launch a search engine

#108

But Apple's model is selling premium products and a search is a massive expense for apparently zero benefit to them (they wouldn't launch ads would they?). Plus their web results will probably be strictly censored and say goodbye to open web. It would be a nice dream though, google having some serious competition.

They are transitioning as iPhone sales stabilize. https://www.barrons.com/articles/apple-stock-services-busine... It’s not all about the hardware anymore.

there's no way they 'll make the premiums they have with software. There isn't even content with such margins.

Re: Apple showing signs it may soon launch a search engine

#109

How would apple monetize this search engine? I don’t completely trust Apple with doing ads as they already do plenty of self-dealing with their own ad system. If anything, they should jedison their ad product altogether.

Presumably the same way they monetize Siri.

Siri is an exclusive feature of iPhones, that's how it's "monetized". This is unlike GA which is available on iOS [0]. So unless this search engine is exclusive to iPhone users as a way of "keeping their privacy intact", I don't see how they can justify running a free search engine for everyone.

[0] https://apps.apple.com/ca/app/google-assistant/id1220976145

Re: Apple showing signs it may soon launch a search engine

#110

I hope they do – Google is far, far, far too dominant in this space, and small-ish incumbents don't really stand a chance. If they keep up their privacy-friendly stance, this could really become something neat. I'd like for at least a little bit of competition in the gatekeeper-for-human-knowledge space.

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