Earlier quoted context omitted.
Indeed. The number of times I've heard that driving an electric car or a bike is "virtue signaling" is amazing. I think, if you're so focused on the "signaling" -- the notion that someone is just doing that to provoke an emotional response -- then all that's saying to me is that it's provoking guilt in you, and that's made you feel angry.
Are you contending that virtue signalling isn't real, or that what is claimed to be virtue signaling isn't and so the phrase becomes a kind of slur? My opinion is that virtue signalling is real, and, further, that "signalling" doesn't just have an effect on other people, it can change our own disposition. The use of the phrase "virtue signalling" is sometimes applied in reverse, describing someone that is insufferabl…
When I hear someone look at somebody doing something good in the world, and dismiss them as mere "virtue signaling," it tells me more about the person doing the labeling that the person labeled. They can't conceive of someone doing something pro-social for its own sake, and instead ascribe cynical "signaling" to justify their own lack of morals.