Earlier quoted context omitted.
That's where equity comes in. However, equity is only worth something in any practical sense if it's fair and the employee truly believes in what they're doing. Most startups offer joke equity that's subject to dilution games with salaries below market , while claiming they hire only the best.
Post dot-com though, options (now mostly RSUs) are hardly funny money any longer. So bets that my company will go up a whole lot more than Google to the degree that it covers $100K/year comp difference are still bets. It's fairly clear to me (who doesn't (and haven't applied to) work at a West Coast tech giant) that if you can get a job at such, you will make more money. That's just the way things are. Of course, the…
Just saying it's a really effective tool when combined with ideological motivation to fend off the unlimited pockets of FAANG-scale companies.