Earlier quoted context omitted.
> What consumers see is much higher data rates for the same price, which doesn’t seem that important. I think this is in part due to data caps. Nobody takes advantage of the speed, because that could mean burning an entire month's worth of data in 10 minutes.
In circumstances where there is such a thing as a "month's worth of data". Which is still a lot of places, but you can get truly unlimited contracts in some places now, for reasonable amounts.
This makes it sound like this was not possible before. But e.g. my mobile provider Elisa never did have data caps in the first place, it's been unlimited since GPRS (and no weird tethering limits either).