Earlier quoted context omitted.
I think they also totally own the console space, don't they? The next-gen consoles from both Sony and Microsoft are based on custom AMD cpu/gpu combos.
The lowest bidder owns the console space. It's not a good business, it's a bit of cash flow.
I understand that has historically been the case, but AMD is in a pretty good negotiating position right now, being effectively the only company that can provide what they bring to the table.
* a SoC with integrated CPU and GPU
* with high performance and decent power consumption
* and great synergy with the desktop x86 platform, in terms of developer knowledge, available tooling, and ISA compatibility with older games
I wouldn't be surprised if AMD is making a decent respectable margin this time around. And if not, what they most certainly did get, was a bunch of free R&D money for developing ray-tracing technology for the consoles, which they can now leverage through their entire portfolio.