If the messages delivered through marketing channels are different to the ones delivered with a physical product, then that is a problem.
Visit https://www.tesla.com/autopilot and see for yourself how the message changes within a single page.
Yes: "All new Tesla cars come standard with advanced hardware capable of providing Autopilot features today..."
No: "...and full self-driving capabilities in the future—through software updates designed to improve functionality over time."
Yes: "The person in the driver's seat is only there for legal reasons. He is not doing anything. The car is driving itself."
Yes: Video showing self driving car on real roads with no hands on wheel or feet on pedals.
No "Autopilot advanced safety and convenience features are designed to assist you with the most burdensome parts of driving."
Yes: "The system is designed to be able to conduct short and long distance trips with no action required by the person in the driver’s seat."
Yes: "All you will need to do is get in and tell your car where to go."
No: "The future use of these features without supervision is dependent on achieving reliability far in excess of human drivers as demonstrated by billions of miles of experience, as well as regulatory approval, which may take longer in some jurisdictions."
This is not what I would describe as clear. It's a contrived dance around the truth, designed to help you arrive at a conclusion without ever quite saying it outright - a deliberate marketing strategy. To be honest, combining this with the use of Autopilot with a capital A, we're not that far off subliminal messaging at this point.
A more honest marketing message would improve safety.