Not a lot of companies can get away with selling $6000 packages on which they'll never be able to deliver.
German court bans Tesla ad statements related to autonomous driving
121–130 of 632 posts
Re: German court bans Tesla ad statements related to autonomous driving
#122Earlier quoted context omitted.
> All Tesla vehicles produced in our factory, including Model 3, have the hardware needed for full self-driving capability at a safety level substantially greater than that of a human driver. My my, that is brazen!
It's also almost certainly true. Whether you think LIDAR-based systems are the way to go, there's no doubt that full self-driving based on cameras is possible given the right software. That's what humans are, after all, so it's "just" a matter of building the software to drive that hardware.
Chemistry kits with a sample of every element in the periodic table should advertise them as "have all the materials needed for COVID-19 vaccine."
Re: German court bans Tesla ad statements related to autonomous driving
#123Earlier quoted context omitted.
Tesla is one part car company, one part battery company, and 5 parts marketing hype. The only reason people are seriously contemplating buying full electric cars today instead of the bullshit BMW produced is because Iron Man convinced enough people that electric cars will simultaneously fly to mars and cure world hunger. The stock reflects this. In other words, there is no Tesla without Elon's meme machine. The grave…
Have you driven one? There is plenty of (over)hype, but the cars are quite nice.
I think it's important to point out that the success of the company is largely built on the mythos of the man rather than the objective success of the cars. Tesla, earlier this week reached a market cap exceeding Toyota, and is larger than every other American auto manufacturer combined, despite having a fraction of the revenue. A lot of that is predicated on the "fibs" that
* All the "data" being collected by Tesla cars will be used to create full autonomous driving
* The battery technology will be so desirable that Tesla will sell batteries to everyone
* SpaceX will put a colony on mars, and they will only drive Teslas on mars
You remove Musk from the equation, and its doubtful that any other person could convince investors, fans, and potential customers that Tesla will ever accomplish of these things and tank the value of the company. If that happens it's clear that Musk will not only lose a ton of money, but ,depending on how profitable they are, they will lose their cash cow that allows Tesla to aggressively grow.
Re: German court bans Tesla ad statements related to autonomous driving
#124Earlier quoted context omitted.
https://www.tesla.com/de_de/models > Hardware für autonomes Fahren Jedes neue Model S verfügt standardmäßig über modernste Hardware, um die Autopilot-Funktionalität schon heute und vollkommen autonomes Fahren in der Zukunft zu ermöglichen. Software-Updates werden diese Funktionalität im Laufe der Zeit weiter ausbauen und verbessern. > Die Autopilot-Funktionalität ermöglicht dem Fahrzeug automatisches Lenken, Beschleu…
That’s a web site though, not an advertisement. Was asking about advertisements.
Re: German court bans Tesla ad statements related to autonomous driving
#125Re: German court bans Tesla ad statements related to autonomous driving
#126When are we going to address the elephant in the room? Advertising regulators aren't able to regulate, or arre taking too long to regulate, and we're leaving this to platforms. When it should be done by a regulator, and fines should be applied to both the advertiser and the media owner - BECAUSE YES, media owners/platforms have the responsibility and should abide by law. I'm looking at Google/Facebook. If platforms c…
Re: German court bans Tesla ad statements related to autonomous driving
#127I wonder how many people complaining about Tesla's marketing actually have a Tesla. The car clearly makes you acknowledge that the driver is responsible before using any Autopilot/FSD capability, and if you bought the car with the expectation that it didn't , you have a return period to get your money back in full. It doesn't matter if they said it would take you to the moon and back. If you test drive or buy it and…
Yes it does.
Re: German court bans Tesla ad statements related to autonomous driving
#128Earlier quoted context omitted.
It sure does get them a lot of attention though! My Jeep Cherokee has lane assist, adaptive cruise control, auto-parking, and crash detection (emergency braking) but they don’t get all this press about it.
Maybe because it’s not the same ? I don’t own a Jeep but Lane assist typically means warning the user if you drive over the line. Tesla steers by itself and more. Adaptive Cruise Control typically works only above a given speed. Tesla’s does work at low speed too. At least Tesla cars seem to do more than the German cars I have driven before.
Re: German court bans Tesla ad statements related to autonomous driving
#129Earlier quoted context omitted.
> They should have called it "CoPilot" [rather than "AutoPilot"] Huh but a co-pilot is much more capable than an auto-pilot system. An auto-pilot mostly keeps you level, going the right speed, and pointing in the right direction, and can do some limited landing and things. That sounds to me exactly like what Tesla's system does? A co-pilot is a human who can take complete control from you for the rest of the whole fl…
Its nice to make semantic distinctions, but thats not how most of the population (people buying the car) think of it.
Re: German court bans Tesla ad statements related to autonomous driving
#130Earlier quoted context omitted.
Announcing features to be delivered later is common. Charging up front for those features with no delivery date is a bit less common. In any case, should it not be made clear what the current capabilities of the car and system are as part of the advertising and purchase process? That seems to be the issue that the court is discussing, not the premise that Tesla is pre-selling future autonomous capabilities that have…
You are not required to buy the "full self-driving" package when you buy a tesla. It is abundantly clear what the current feature set is. From https://www.tesla.com/autopilot : > Autopilot enables your car to steer, accelerate and brake automatically within its lane. Current Autopilot features require active driver supervision and do not make the vehicle autonomous.
The page you linked has a video that says:
"The person in the driver's seat is only there for legal reasons. He is not doing anything. The car is driving itself"
They also sell a package literally named "Full Self-Driving Capability"
Yes, they qualify it in smaller print, in the manual, on the website, etc. But the number of Youtube videos of people showing their car "driving itself" shows that there's definitely an implication that the car can almost drive itself and is constantly learning and getting better, reinforced by things said by Elon over the years.
It's not blatantly incorrect, but it does all combine to create a picture than can be misleading for someone who doesn't dig into the details. And misleading marketing is what is being discussed by the court.