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Zuckerberg: advertisers will be back to Facebook 'soon enough'

bbc.com

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Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#221

Post by product50 »

dang wrote: post #173
product50 wrote: post #23

Earlier quoted context omitted.

You honestly have no idea how advertising works. So keep your interpretation to yourself. Social media advertising works. You don't build a $70B empire if there is no ROI. Please stop being so ignorant and take time to understand why performance advertisers and small businesses adore Facebook.

Yikes, personal attacks will get you banned here. Please make your substantive points without any of that. If you know more than others, don't attack them—share some of what you know. Even if they don't learn from it, the rest of us will, and then you'll have made a positive contribution instead of a destructive one. https://news.ycombinator.com/newsguidelines.html Edit: we've had to warn you many times over the year…

You are right. It is becoming too difficult for me to control myself when I read something written by someone being ignorant. Maybe, I should do a better job letting it go vs. attacking. I have been working on it - but I do hope that you are noticing that the frequency of my tirades are going down.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#222

Post by Aperocky »

jjohansson wrote: post #124
Aperocky wrote: post #24

Earlier quoted context omitted.

When a recession happen the first to go is marketing. As a test, you would need to control other variables, the present economic uncertainty basically rendered that impossible. It's just the CEOs finding a convenient excuse to cut costs.

> When a recession happen the first to go is marketing. As a marketer, I have found the opposite to be true for some industries. For example, during 2007/2008 my digital marketing agency saw a big surge in business from companies who saw marketing as a way to grow lagging demand.

I guess it also had to do with cost effectiveness. Digital marketing might have been small but cheaper than paper/cable medias. Right now given the size of Google and Facebook (and the fact that their whole revenue is basically ads), it seems the advertising spend on them has become excessive and not cost effective.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#223

Post by pnako »

JMTQp8lwXL wrote: post #215
tridentlead wrote: post #195

Earlier quoted context omitted.

No, they really don't because no-one can hold a list of millions of advertisers and who boycotted and who didn't in there head. There is no way most people will check a list before making a purchase either if that was going to be the next suggestion.

That wasn't the suggestion. The suggestion was, as I scroll through my feed, I see an ad and am displeased that small niche brand, whom as a small company, is more socially aware than a large corporation, and the small company is supposed to understand the issues with hate speech, yet they haven't left FB. It was not 'every consumer knows the millions of brands who left off the top of their head'.

If you're scrolling through your feed you haven't left Facebook either.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#224

Post by thundergolfer »

esoterica wrote: post #153
Barrin92 wrote: post #7

Of course he's right. If anything I'm surprised advertisers aren't cutting back more given how much revenue they're probably losing during the pandemic. Real change has to come from two sources. Firstly regulation, Facebook will never "self-regulate" and this corporate activism is a joke. And secondly, from employees who in sufficient numbers have at least some leverage.

If you have leverage with your employer you should use it to demand more money. Don't let other people bully you into wasting your negotiating capital on their pet causes.

Those “pet causes” are my values and principles, and they’re worth more to me than money.

Your presuming someone would have to be bullied into action is strange, like you don’t believe many people actually think differently and care about these issues.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#225

Post by Igelau »

thiagocesar wrote: post #199
Igelau wrote: post #194

Earlier quoted context omitted.

> If I show up to a party with a six-pack of Corona, I'm projecting a clear message to everyone there that I'm a cool, relaxed dude. (Or at least style myself that way.) If I was going for sophisticated, adventure-lover I might show up with Dos Equis instead. And most everyone in America would understand. On the contrary, most are going to see you as the guy who brought bad beer because he's susceptible to aspiration…

Your kind of party, unfortunately, is not the most common kind of party. The most common kind of party is littered with brands - clothing, cars, purses, phones, jewelry, acessories, make up...

I wonder if there's a regional component to it. This might be yet another one of those cases where trying to say anything about America as a thing is nonsense.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#226

Post by dang »

product50 wrote: post #221
dang wrote: post #173

Earlier quoted context omitted.

Yikes, personal attacks will get you banned here. Please make your substantive points without any of that. If you know more than others, don't attack them—share some of what you know. Even if they don't learn from it, the rest of us will, and then you'll have made a positive contribution instead of a destructive one. https://news.ycombinator.com/newsguidelines.html Edit: we've had to warn you many times over the year…

You are right. It is becoming too difficult for me to control myself when I read something written by someone being ignorant. Maybe, I should do a better job letting it go vs. attacking. I have been working on it - but I do hope that you are noticing that the frequency of my tirades are going down.

I trust that that's true and appreciate it. All we can do is each work on this.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#227

Post by RickJWagner »

I think it's pretty plain this has to do with politics.

It's group-bullying of Facebook. But Zuck's right-- Facebook has a huge audience, and they will keep using the platform. If some advertisers don't want to pay, their competitors will.

I hate bullying. I hope Facebook profits out of all this.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#228

Post by catacombs »

pwdisswordfish2 wrote: post #185
the_unknown wrote: post #32

And yes, he's absolutely correct. Some advertisers such as the big Canadian banks aren't even hiding it now switching from announcing a boycott to a limited-time withdrawal: "Participating brands will suspend all advertising on the platform for the month of July." https://globalnews.ca/news/7129688/facebook-boycott-canada-b...

A more interesting question is what if advertisers did not come back? Does Facebook have a "Plan B" for how they would sustain themselves? What would happen if advertisers pulled out and Facebook fell on hard times? Would someone else acquire every detail of your life that you shared with Facebook? What happens if Facebook fails? Do they send your data back to you with a note saying "Thanks for the loan"?

> What would happen if advertisers pulled out and Facebook fell on hard times?

This is very unlikely, as Facebook has more money than it knows what to do with and will easily weather this storm.

Don't get me wrong, I'm the last person to defend the company, but this is the reality: Companies who say they are boycotting Facebook are only doing it as a PR stunt. Give a few months, and you'll see their ads back on your News Feed.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#229

Post by catacombs »

seebetter wrote: post #43

Facebook is funny because I generally agree and disagree with everyone. But people make their points so poorly, they have no sense of objectivity or analytical ability, that I’m dismayed by all sides by the lack of a principled approach. 90% of what people post about is a distraction and futile. I wish Facebook could motivate and inform people to attend local government meetings. Instead, it’s like an interactive tab…

> I wish Facebook could motivate and inform people to attend local government meetings.

B...but that doesn't help with profits? Why bother?

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#230

Post by catacombs »

airstrike wrote: post #122
seebetter wrote: post #43

Facebook is funny because I generally agree and disagree with everyone. But people make their points so poorly, they have no sense of objectivity or analytical ability, that I’m dismayed by all sides by the lack of a principled approach. 90% of what people post about is a distraction and futile. I wish Facebook could motivate and inform people to attend local government meetings. Instead, it’s like an interactive tab…

More people need to read The Subtle Art of Not Giving a Fuck https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitiv...

The book is terrible. Mark Manson is terrible. Yes, by all means people should read, but not this. There is plenty of good literature, especially fiction, that doles out the same advice but in more tactful manner, rather than the writings of a guy's lifetime of good fortune.
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