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Zuckerberg: advertisers will be back to Facebook 'soon enough'

bbc.com

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Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#21

Post by mhoad »

On a related note I just saw someone on Twitter mentioning this report that was just released that does a real deep dive into how the problems associated with hate speech have played out on the ground in India. [1]

It's grim reading and I think it is a huge slap in the face to that ridiculous corporate propaganda piece they released the other day saying that they don't profit from hate speech.

I'd encourage people to have a read of this, I often see these Facebook threads become extremely abstract and quickly becomes derailed about principles of free speech and the conversation just runs around in circles.

Instead this is a very concrete instance of a problem that is really happening and in concerning numbers around the world (i.e. the Rohingya genocide in Myanmar) that is directly aided by Facebook.

I want to instead have the conversation about what should we do about this particular problem and it's variations? Should brands factor these kinds of problems into their marketing strategies?

[1] https://static1.squarespace.com/static/58347d04bebafbb1e66df...

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#22

Post by [deleted] »

shoguning wrote: post #20
fourstar wrote: post #13

Earlier quoted context omitted.

Bad take. These companies are using FB as a scapegoat to reduce ad operations during this pandemic/company budget reductions.

Seems synergistic with what I said, no? Reduce budget and do some testing at the same time.

[deleted]

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#23

Post by product50 »

shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

You honestly have no idea how advertising works. So keep your interpretation to yourself.

Social media advertising works. You don't build a $70B empire if there is no ROI. Please stop being so ignorant and take time to understand why performance advertisers and small businesses adore Facebook.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#24

Post by Aperocky »

shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

When a recession happen the first to go is marketing.

As a test, you would need to control other variables, the present economic uncertainty basically rendered that impossible.

It's just the CEOs finding a convenient excuse to cut costs.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#25

Post by JMTQp8lwXL »

shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

The results would be tainted by the free advertising brands get for boasting about cutting ad budgets.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#26

Post by hellomyguys »

shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

>It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage.

Have you used any self-serve ad tool? It's quite easy actually.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#28

Post by product50 »

cairoshikobon wrote: post #18

Last two things I got from FB Ads: "Smart" Wallet in Nov 2019: Never arrived. Owner now keeps posting dramatic posts without issuing anyone a refund. Bamboo Socks: Never arrived. No email after the first order confirmation last year. No nothing.

Last 10 things I bought from FB ads. All arrived and our family loves it.

Anecdotes are just that - one off instances. What matters is the trend. And a lot of users buy from Facebook Ads and are happy with it. That is why Facebook revenue keeps growing at 25% yoy on a massive base of $70B.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#29

Post by sokoloff »

hellomyguys wrote: post #26
shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

>It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. Have you used any self-serve ad tool? It's quite easy actually.

It's quite easy to get a measurement on your screen. That doesn't necessarily translate to measuring the impact of ad spending.

If I have social media ads, paid search, and retargeting ads all live on multiple platforms, there is undoubtedly interaction among them and the quite-easy self-serve ad tool is likely to show me a simplistic "last click attribution" at best.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#30

Post by fourstar »

shoguning wrote: post #20
fourstar wrote: post #13

Earlier quoted context omitted.

Bad take. These companies are using FB as a scapegoat to reduce ad operations during this pandemic/company budget reductions.

Seems synergistic with what I said, no? Reduce budget and do some testing at the same time.

In what world do you think CEOs don't have power over their marketing departments?
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