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Zuckerberg: advertisers will be back to Facebook 'soon enough'

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Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#191

Post by vin047 »

iateanapple wrote: post #164
vin047 wrote: post #109

Earlier quoted context omitted.

Agree with you on the first part, but not sure on the second – if skilled employees leave (especially for other competing social media apps) Facebook will start to lag. Even with its core loyal employees Facebook can’t compete if they don’t retain skilled workers.

> Even with its core loyal employees Facebook can’t compete if they don’t retain skilled workers. There is an abundance of skilled workers who don’t care about this boycott. I personally know quite a few skilled devs who think Zuckerberg taking a stand is a reason to work for Facebook.

Well yeah but that would be Facebook retaining/gaining skilled employees, not losing them.

If, hypothetically, many skilled workers did care (and didn’t like Zuckerberg’s stance) then they’d lose them, which would impact their performance especially against competitors.

I appreciate that this is highly unlikely to happen since, as you said, many don’t care and in fact see this as a positive. I was just stating that I object to the idea that employees can’t have an impact – they can, in sufficient number. We just need to get them to care (lol).

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#192

Post by onyva »

paulgb wrote: post #80
the_unknown wrote: post #32

And yes, he's absolutely correct. Some advertisers such as the big Canadian banks aren't even hiding it now switching from announcing a boycott to a limited-time withdrawal: "Participating brands will suspend all advertising on the platform for the month of July." https://globalnews.ca/news/7129688/facebook-boycott-canada-b...

Nobody was ever hiding that the boycott is for July; the call for the boycott says so in the first line. Some companies decided to go for more than a month but that's their choice. > On June 17, Color Of Change along with the NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media called on Facebook’s advertisers to hit pause on ad spending for July 2020 > https://colorofchange.org/stop-hate-for-profit/

It’ll continue beyond July. This quote may have changed everything. If he’s trying to become the silicon trump he is certainly getting there. Unsurprisingly both are clearly sociopaths.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#193

Post by reilly3000 »

legitster wrote: post #187
sfpoet wrote: post #99

Earlier quoted context omitted.

If that were true, then why aren't frequencies capped for most campaigns run on-line?

I don't think I understand this question. Why doesn't Facebook limit the number of impressions? I assume the premise is that fewer ads will be worth more? Again, the ad market is insanely efficient and competitive. Restricted supply doesn't correlate with increased prices. If 1000 impressions is worth $20 to me, and it costs $30 on Facebook, I can take my money elsewhere. I don't even need to push a button, I have so…

More inventory means more chances to sell something to an advertiser. That is why they go to such great lengths to build massive data centers with gigantic digital brains to figure out how to optimize session depth, impressions/user, watch time, etc. Buyers are not able to pay beyond their profit margin, so increased rates just means they cut budget and look somewhere else.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#194

Post by Igelau »

dcolkitt wrote: post #160
someluccc wrote: post #108

The cool thing about facebook’s highly targeted advertising is that it balances the ad market in favor of niche players vs. generalists, which also means they have a long long tail of millions of small buyers vs. a few huge ones who used to dominate traditional media. Old marketing was carpetbombing, which meant only those with B-52 sized budgets could dominate. It was also deeply entwined with centralized high-volum…

Another reason that Internet ads don't completely supplant traditional mass marketing, is because a lot advertising is about creating a cultural consensus around a product. Beer is the classic example. Corona wants to create the image that it's the beer for cool, relaxed dudes. We all know that there's nothing inherent to Corona that makes it the beer for cool, relaxed dudes. But through mass advertising they've crea…

> If I show up to a party with a six-pack of Corona, I'm projecting a clear message to everyone there that I'm a cool, relaxed dude. (Or at least style myself that way.) If I was going for sophisticated, adventure-lover I might show up with Dos Equis instead. And most everyone in America would understand.

On the contrary, most are going to see you as the guy who brought bad beer because he's susceptible to aspirational advertising.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#195

Post by tridentlead »

JMTQp8lwXL wrote: post #129
ankit219 wrote: post #59

Facebook has a long tail of 8 million advertisers (according to their earnings report).Some of the big ones leaving would mean that the relatively smaller ones would get better returns on spend (due to fewer bidders and lower top bid) and in turn spend more. This does help the brands get a bit of free PR at Facebook's expense, given that many of them would have been planning to reduce the spend anyway due to Covid.

Smaller advertisers risk being viewed as less relatable and ignorant of the damage to Facebook's brand.

No, they really don't because no-one can hold a list of millions of advertisers and who boycotted and who didn't in there head. There is no way most people will check a list before making a purchase either if that was going to be the next suggestion.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#196

Post by msla »

dcolkitt wrote: post #160
someluccc wrote: post #108

The cool thing about facebook’s highly targeted advertising is that it balances the ad market in favor of niche players vs. generalists, which also means they have a long long tail of millions of small buyers vs. a few huge ones who used to dominate traditional media. Old marketing was carpetbombing, which meant only those with B-52 sized budgets could dominate. It was also deeply entwined with centralized high-volum…

Another reason that Internet ads don't completely supplant traditional mass marketing, is because a lot advertising is about creating a cultural consensus around a product. Beer is the classic example. Corona wants to create the image that it's the beer for cool, relaxed dudes. We all know that there's nothing inherent to Corona that makes it the beer for cool, relaxed dudes. But through mass advertising they've crea…

> If I show up to a party with a six-pack of Corona, I'm projecting a clear message to everyone there that I'm a cool, relaxed dude. (Or at least style myself that way.) If I was going for sophisticated, adventure-lover I might show up with Dos Equis instead. And most everyone in America would understand.

Beer is a bad example these days because microbrews have taken over and the consensus has become fractured: Moose Drool is big where I live, but it likely doesn't exist where you are. Buying a macro means you're out-of-touch, no matter what kinds of ads InBev is putting out for it these days.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#197

Post by neutronicus »

linuxftw wrote: post #154
AnimalMuppet wrote: post #83

Earlier quoted context omitted.

Boomers have the money, though. And advertisers like people with money.

Smart advertisers, anyway. The older folks make facebook sticky for the younger people too. It might not be their first choice for social media, but they're on there cause extended family are on there. Some people quit facebook, most people don't. There's lots of groups, and now you have market place. It's genuinely useful.

Yeah my wife and I (millennials) have both been "Facebook is for Boomers" people in the past, but when I was into competitive card games all the events were organized on Facebook, and now that we have a baby there are all kinds of new parent groups that we use.

We still don't really think much of it as a social network but somehow while we weren't looking it pretty much ate Craigslist, Meetup, and Local News so now we're on the platform again. Like if someone has some baby formula they don't need, we find out on Facebook. If somebody gets stabbed at the pizzeria across the street, we find out on Facebook. If there's a card game tournament, I (found) out on Facebook.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#198

Post by devalgo »

globular-toast wrote: post #176
devalgo wrote: post #127

Earlier quoted context omitted.

>For Zuckerberg it needs to financially hurt, in order to cause ethical decisions. Hasn't he lost ~$6B in net worth because of this?

He hasn't really lost anything. Even if he was planning to liquidate all of his stock right now, and assuming he could sell it all at the current market rate, what do you think could really be bought for $6 billion? They are just numbers at this level. He hasn't lost anything tangible.

By that logic it's impossible for him to lose anything tangible so OP's comment is pointless.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#199

Post by thiagocesar »

Igelau wrote: post #194
dcolkitt wrote: post #160

Earlier quoted context omitted.

Another reason that Internet ads don't completely supplant traditional mass marketing, is because a lot advertising is about creating a cultural consensus around a product. Beer is the classic example. Corona wants to create the image that it's the beer for cool, relaxed dudes. We all know that there's nothing inherent to Corona that makes it the beer for cool, relaxed dudes. But through mass advertising they've crea…

> If I show up to a party with a six-pack of Corona, I'm projecting a clear message to everyone there that I'm a cool, relaxed dude. (Or at least style myself that way.) If I was going for sophisticated, adventure-lover I might show up with Dos Equis instead. And most everyone in America would understand. On the contrary, most are going to see you as the guy who brought bad beer because he's susceptible to aspiration…

Your kind of party, unfortunately, is not the most common kind of party.

The most common kind of party is littered with brands - clothing, cars, purses, phones, jewelry, acessories, make up...

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#200

Post by jonfw »

onyva wrote: post #192
paulgb wrote: post #80

Earlier quoted context omitted.

Nobody was ever hiding that the boycott is for July; the call for the boycott says so in the first line. Some companies decided to go for more than a month but that's their choice. > On June 17, Color Of Change along with the NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media called on Facebook’s advertisers to hit pause on ad spending for July 2020 > https://colorofchange.org/stop-hate-for-profit/

It’ll continue beyond July. This quote may have changed everything. If he’s trying to become the silicon trump he is certainly getting there. Unsurprisingly both are clearly sociopaths.

You think a quote he made to his own employees, painting the company in a strong light, will change everything?
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