Of course they will. It's called performance marketing for a reason. You can track your marketing invest down to the penny. Who cares if they're evil. I believe that this is mostly a small little kindle that will burn out soon, and not a huge wildfire for Facebook.
Zuckerberg: advertisers will be back to Facebook 'soon enough'
81–90 of 250 posts
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#82And yes, he's absolutely correct. Some advertisers such as the big Canadian banks aren't even hiding it now switching from announcing a boycott to a limited-time withdrawal: "Participating brands will suspend all advertising on the platform for the month of July." https://globalnews.ca/news/7129688/facebook-boycott-canada-b...
FB should offer a "limited-time" discount for advertisers, subsidized by rate hike when those boycotting return.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#83Earlier quoted context omitted.
Depends which users. A lot of teenagers are "mostly on Instagram" or "only use it for Messenger". And teenagers are apparently an important population to marketers. I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.
There’s even a meme: Facebook is for boomers. Idk how much of that is true, but apps like Instagram and tiktok are definitely talked about more these days
Boomers have the money, though. And advertisers like people with money.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#84Earlier quoted context omitted.
>You do realize that regulating Facebook and other social media companies in order to force them to limit speech on their platforms would expressly violate the First Amendment? Yet FCC is still around regulating speech on broadcast television.
Because broadcast media is a publisher. Does Facebook want to call itself a publisher? If it does then I am sure FCC will regulate Facebook too. Right now all social media platforms are shielded by Section 230. They are platforms and not liable to what is posted on their platforms. But, some social media companies like Twitter have taken on the mantle of a publisher by mucking around with the US President's tweets. T…
They are _very_ clearly acting as publishers as well.
When you connect to twitter do you see the same monolithic platform that everyone else sees before you each sort it as you please?
Of course not.
You see a specific-as-possible individual experience published just for you.
Edit: Twitter clearly needs and should have the ability to manage the content they publish.
But they also clearly function like a platform in significant ways.
It does not make sense to try to argue that Twitter is either a platform or a publisher and nothing in between
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#85Earlier quoted context omitted.
Depends which users. A lot of teenagers are "mostly on Instagram" or "only use it for Messenger". And teenagers are apparently an important population to marketers. I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.
There’s even a meme: Facebook is for boomers. Idk how much of that is true, but apps like Instagram and tiktok are definitely talked about more these days
> Facebook is for boomers.
I can confirm that, I've been told this by my niece.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#86Here's the business case why advertisers wouldn't want to enter the boycott, beyond just losing their fb sales:
1) Facebook has had a number of negative sounding news cycles in the past few years (Cambridge Analytica, etc.), and data shows that the average American hasn't changed their behavior based on them. 70% of all Americans and Canadians use Facebook or Instagram at least once a month, and 55% of all Americans and Canadians use it at least once per day. Facebook's monthly and daily user counts have only grown.
2) Facebook has done a better job than many in blocking hate speech. They can always do better, but I'd be worried about scope creep. If Facebook makes changes that the boycott organizers don't think are enough, it could make advertisers in the boycott a target if they start spending on FB again later. One key risk is if the boycott demands they start deleting Trump's posts, like Twitter did. If that happens, it would potentially put any boycotters in an unpleasant media cycle.
3) Most of the advertisers joining so far are companies that either are progressive at their roots (Patagonia, Ben & Jerry's, The North Face) or want to cut ad spend in a COVID environment anyway (Verizon, Unilever). For instance, Unilever is also pausing Twitter ads, which has nothing to do with the boycott.
4) Right now the general public does not associate most companies with FB ads. Joining the list will remind people who are passionate about this issue that their company does FB ads at all, which they don't currently think about.
So all the above combined makes me conclude that joining the boycott offers few advantages, but presents real risks.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#87All I can do is imagine Jesse Eisenberg saying this. There are other channels you can push your spend through with decent ROI. Nobody's platform be it a personal blog or small app is without analytics anymore. Shorting Facebook: FB 210p 7/10
2:10pm 7/10/2020?
Don't know if you're joking, but it's Facebook put option with strike price of $210 expiring on 7/10, in other words, betting that the stock price of FB will be less than $210 by July 10 - current price is $235, so that would be down ~10%.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#88I actually hope not.
Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'
#89Here's the business case why advertisers wouldn't want to enter the boycott, beyond just losing their fb sales: 1) Facebook has had a number of negative sounding news cycles in the past few years (Cambridge Analytica, etc.), and data shows that the average American hasn't changed their behavior based on them. 70% of all Americans and Canadians use Facebook or Instagram at least once a month, and 55% of all Americans…
> it would potentially put any boycotters in an unpleasant media cycle.
That's already happening anyway, look at Ryan and Saagar today: https://www.youtube.com/watch?v=EQICXcPBG8c