Zuckerberg: advertisers will be back to Facebook 'soon enough' • Hacker News Board

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#51

Post by jehlakj » Thu, Jul 02, 2020, 6:17 PM UTC

MagnumPIG wrote: post #12

gruglife wrote: post #2

It’s so true. At the end of the day, users haven’t abandoned FB and that’s what advertisers care about.

Depends which users. A lot of teenagers are "mostly on Instagram" or "only use it for Messenger". And teenagers are apparently an important population to marketers. I know FB owns Instagram but the point is, Facebook as a platform may be past its prime in NA.

There’s even a meme: Facebook is for boomers.

Idk how much of that is true, but apps like Instagram and tiktok are definitely talked about more these days

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#52

Post by Kiro » Thu, Jul 02, 2020, 6:17 PM UTC

kache_ wrote: post #35

cairoshikobon wrote: post #18

Last two things I got from FB Ads: "Smart" Wallet in Nov 2019: Never arrived. Owner now keeps posting dramatic posts without issuing anyone a refund. Bamboo Socks: Never arrived. No email after the first order confirmation last year. No nothing.

You don't vehemently boycott everything that is advertised to you? P:

Neither are you. You get brainwashed like the rest of us.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#53

Post by CogentHedgehog » Thu, Jul 02, 2020, 6:18 PM UTC

product50 wrote: post #39

Barrin92 wrote: post #7

Of course he's right. If anything I'm surprised advertisers aren't cutting back more given how much revenue they're probably losing during the pandemic. Real change has to come from two sources. Firstly regulation, Facebook will never "self-regulate" and this corporate activism is a joke. And secondly, from employees who in sufficient numbers have at least some leverage.

You are absolutely wrong on both counts. THe only real change will come from users. If Facebook users start boycotting (and to be clear no users are doing this), that is what will hurt them. So while you and I continue to be outraged, a lot of users don't care enough and just goto Facebook to see what their friends are doing and clicking on that ad. And the wheel keeps on turning around. Employee activism won't matte…

I hear this claim a lot, but it forgets that Facebook has 1.7 BILLION daily active users and still growing. They won't miss a few users here and there: users are the product, not the customer. 100 million people could leave Facebook and it would only slightly reduce the amount of ad impressions they can sell.

On the other hand if advertisers boycott Facebook that directly hurts their bottom line.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#54

Post by xfour » Thu, Jul 02, 2020, 6:18 PM UTC

sfpoet wrote: post #47

All I can do is imagine Jesse Eisenberg saying this. There are other channels you can push your spend through with decent ROI. Nobody's platform be it a personal blog or small app is without analytics anymore. Shorting Facebook: FB 210p 7/10

2:10pm 7/10/2020?

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#55

Post by shripadk » Thu, Jul 02, 2020, 6:18 PM UTC

gruez wrote: post #31

goodrubyist wrote: post #17

Earlier quoted context omitted.

You do realize that regulating Facebook and other social media companies in order to force them to limit speech on their platforms would expressly violate the First Amendment? And, thank God for 1A, given the enormous amount of interest people have in limiting speech.

>You do realize that regulating Facebook and other social media companies in order to force them to limit speech on their platforms would expressly violate the First Amendment? Yet FCC is still around regulating speech on broadcast television.

Because broadcast media is a publisher. Does Facebook want to call itself a publisher? If it does then I am sure FCC will regulate Facebook too. Right now all social media platforms are shielded by Section 230. They are platforms and not liable to what is posted on their platforms. But, some social media companies like Twitter have taken on the mantle of a publisher by mucking around with the US President's tweets. This has now set a precedent. Tomorrow Trump may or may not be in office. But Twitter will continue to exist. Will it continue to edit/censor Presidents and Prime Ministers around the World? If Twitter acquires those powers for itself without any regulatory oversight then you have an unofficial Supranational Government: Social Media.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#56

Post by actuator » Thu, Jul 02, 2020, 6:21 PM UTC

I am neither a FB user, employee or stockholder. FB has taken a lot of steps which I would not support personally; but how likely would it be for FB's bad policies to get more fanned by the old media(newspapers, news TV channels, influential blogs) because they have an axe to grind here. FB essentially disrupted the whole business model of old media and commoditizes old media entities. FB acts as a middleman, eats up revenue share and weakens the brand-user relationship, something no old media company will like.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#57

Post by higglydiggly » Thu, Jul 02, 2020, 6:22 PM UTC

mhoad wrote: post #21

On a related note I just saw someone on Twitter mentioning this report that was just released that does a real deep dive into how the problems associated with hate speech have played out on the ground in India. [1] It's grim reading and I think it is a huge slap in the face to that ridiculous corporate propaganda piece they released the other day saying that they don't profit from hate speech. I'd encourage people to…

This is pretty explicitly the type of speech that doesn't need protection by 1A. The absolutism of it is really an ideal that practically achieved would lead to some ugliness.

But I'm wondering how this extends to banning conservatives, conspiracy theory pages, or even jokes? When is it going too far over the line, which is drawn at different points for different people/groups?

Because my fear is the government doesn't crackdown like 1984, but the public is convinced there is a much broader definition of wrongthink that people call each other on, leading to less creative expression even if it's offensive (with context) and essentially the same as CCP limitations of speech. For instance I think we're mostly over the days of racial one-liners that are just dumb and play on stereotypes, but how do we convince people still thinking those jokes are appropriate to cease using them? Education and compassion may help in some cases but not all.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#58

Post by sevencolors » Thu, Jul 02, 2020, 6:22 PM UTC

goodrubyist wrote: post #17

Barrin92 wrote: post #7

Of course he's right. If anything I'm surprised advertisers aren't cutting back more given how much revenue they're probably losing during the pandemic. Real change has to come from two sources. Firstly regulation, Facebook will never "self-regulate" and this corporate activism is a joke. And secondly, from employees who in sufficient numbers have at least some leverage.

You do realize that regulating Facebook and other social media companies in order to force them to limit speech on their platforms would expressly violate the First Amendment? And, thank God for 1A, given the enormous amount of interest people have in limiting speech.

Why is this so hard to understand?

https://xkcd.com/1357/

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#59

Post by ankit219 » Thu, Jul 02, 2020, 6:22 PM UTC

Facebook has a long tail of 8 million advertisers (according to their earnings report).Some of the big ones leaving would mean that the relatively smaller ones would get better returns on spend (due to fewer bidders and lower top bid) and in turn spend more.

This does help the brands get a bit of free PR at Facebook's expense, given that many of them would have been planning to reduce the spend anyway due to Covid.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#60

Post by legitster » Thu, Jul 02, 2020, 6:23 PM UTC

I work in marketing. Advertising markets are pretty damned efficient. If a bunch of advertisers pull out, rates come down, new advertisers come in.

There may be some affect, especially if big companies were spending inefficiently to build "awareness". But at the end of the day, the market rate for a click is the market rate. Someone will pay for it.