* Netflix: Reader app (reader is a special Apple exception for movies/tv, books, news... mass-market media)
* Github: Offers a free tier
* App store connect: I mean come on, it's an Apple dev tool
* Tesla: exception for physical goods
Basecamp/Hey knew this was going to happen. It's a wonderful marketing campaign for them.
Apple has zero incentive to change this. The buzz around it is niche and they'd lose countless dollars if they opened the door for exceptions. Basecamp knows this.
Also, where has Basecamp been for the decade prior? Funny how they're propping this as some rightgeous issue when it suddenly impacts their bottom line.