This gets trotted out a lot, but who is "everyone"? At worst it's a bunch of random people in the cafe whose WiFi you're using - but these people don't have the resources to track your activity once you leave the cafe. Otherwise it's just the same rogue's gallery of large corporations interested in adtech/surveillance money: ISPs, device makers, other online service providers. The thing is, none of them have the reach, data collection, and analytics capability of Google. And Google almost certainly gets all this information too, whether you use HTTPS or not (see reCaptcha, Google Analytics).
To me, this rationale looks an awful lot like a moat to stifle Google's competition. If collecting "the urls you're browsing" is wrong, why is it ok for Google to do it? And if it's not wrong, why is it somehow better that only Google gets to do it?