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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#282

Magic Leap is like the story of overhyped, over-priced tech vaporware investments in the 2010s all embodied in one company.

The Magic Leap device at least worked and had a wow factor even though it didn't have a market fit. I prefer Juicero. That's really a prime example of overhyped and overpriced tech investments.

Juicero actually worked. It just didn't work as well as using your bare hands.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#283

Earlier quoted context omitted.

Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping. I think they couldn’t get it to a place where it could be small enough to be useful? Hopefully when Apple ships AR hardware for real it’ll be what it should be. Magic leap will be kind of like General Magic or the creative nomad jukebox - right idea but too early with hard…

I saw the magic leap demo in person at their Florida office. It was quite something. Imagine minecraft, but in real life. They had blocks you could put on walls, dinosaurs roaming around on the ground, knights fighting the dinosaurs, and all of it was controllable. It was in a small-ish room, roughly ... 15x15 feet? a few meters by a few meters. It had couches in the room, and pictures on the walls. It didn't look sp…

Interesting experience! Do you know if what you saw was the same as the product that shipped (magic leap one)? If not, what were the differences?

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#284

Earlier quoted context omitted.

Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping. I think they couldn’t get it to a place where it could be small enough to be useful? Hopefully when Apple ships AR hardware for real it’ll be what it should be. Magic leap will be kind of like General Magic or the creative nomad jukebox - right idea but too early with hard…

I saw the magic leap demo in person at their Florida office. It was quite something. Imagine minecraft, but in real life. They had blocks you could put on walls, dinosaurs roaming around on the ground, knights fighting the dinosaurs, and all of it was controllable. It was in a small-ish room, roughly ... 15x15 feet? a few meters by a few meters. It had couches in the room, and pictures on the walls. It didn't look sp…

Could you talk more about what made the demo so great?

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#285
post #126

Earlier quoted context omitted.

The segway at least found a niche with cops and tourists.

Right, but it was a niche, not a revolution.

The first airplanes were a niche, and so were the first cellphones. Facebook was this social network for ivies.

Just because a technology is currently in a niche position doesn't mean that in the long term it won't be a revolution or won't become mainstream.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#286

I sort of always knew it was the job of VCs to hype up their portfolio, but i've never seen it as bare faced as when Benedict Evans was shilling Magic Leap saying things along the lines of "Magic Leap was the coolest thing I'd seen since the iPhone. It's now much cooler than that." and "I’ve had the Magic Leap demo. It was worth going to Florida for." Well that looks a bit silly now doesn't it.

I don't trust Evans at all, but I'm going to partially defend that here. There's a long history of technology being absolutely amazing the first time you use it and then not mattering at all. E.g., the Segway was going to revolutionize transport. The 3D space is particularly prone to this. I count at least 5 waves of 3D innovation going back to the Great Exhibition in 1851. 3D movies were going to revolutionize thing…

> I don't trust Evans at all

Anyone that follows him closely on Twitter Should know this. He's the type of person that just throws predictions everywhere so he can say "I told you so", but never owns up the ones that don't crystallize.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#287

Earlier quoted context omitted.

I saw the magic leap demo in person at their Florida office. It was quite something. Imagine minecraft, but in real life. They had blocks you could put on walls, dinosaurs roaming around on the ground, knights fighting the dinosaurs, and all of it was controllable. It was in a small-ish room, roughly ... 15x15 feet? a few meters by a few meters. It had couches in the room, and pictures on the walls. It didn't look sp…

>But how could we know it would play out this way? For anybody who hadn't seen the demo, the company always looked like typical SV smoke selling pitch. "This is the best thing ever", "It will change the world", "We have great stuff but we can't show them in public because reasons". The whole "demo in a closed, secret room and then you can't tell anybody about it" reminds me too much of the carnival fair fortuneteller…

Actually putting on a headset and getting the experience is not equivalent to smoke and mirrors, even if it is optimized for that one room

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#288

Earlier quoted context omitted.

They're toys that a lot of people use as their primary methods of transport, along with other micro mobility solutions like electric scooters amd good old fashioned bikes. In a way, the future took the path of least resistance and redesigned micromobility around cities instead. And we might still end up redesigning cities around some of those options The segways itself doesnt make much sense to me though. I dont reme…

I know the market is small but the Segway was a fantastic upgrade for some people with limited mobility. A classmate of mine in college (2007 or so) who has cerebral palsy got one and it totally changed her ability to get between classes. More maneuverable than a wheelchair, faster than walking with crutches.

I finally got to try one around 2002, and I have to say it completely changed my opinion. The price didn't matter, the wacky overhyped introduction didn't matter, self-balancing was such a revolutionary technology that I immediately saw where it was going.

Now I ride a Onewheel.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#289

> Citing COVID-19, CEO Rony Abovitz wrote in a blog post that the company needed to shift focus Right... because of Covid-19. As a counter example, Animal Crossing on the Nintendo Switch is doing phenomenal right now, in part due to Covid-19.

Supply chain, factory production, and delivery all affect the ability to produce and supply hardware devices.

Animal crossing is software, so not a fair comparison.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#290
post #111

Earlier quoted context omitted.

Sounds like Theranos of Tech.

Waiting for Star Citizen to use Coronavirus to finally admit they’ll never finish the game.

I caught up recently with the friends of mine who had spent the most money on that game (at least a couple hundred.) The system requirements have grown past what any of their hardware is capable of.
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