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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#81
The sheer volume of cash and talent thrown into something that hadn't yet found a market is sort of amazing / seemed like a huge amount of cart before the horse.

It seems generally like they decided to do X, Y, Z but needed to invent A, B, C before they could get there, let alone know if anyone wanted X, Y, Z.....

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#82
The problem for AR is that there are no killer apps that aren't deeply privacy invading. What people want is something that basically googles the world around you giving you all the relevant information it can find. We are very quickly going down the path to making that entire use case illegal, especially for people. Without that use case, I'm really not sure there is much outside of things like How To instructions.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#84
What a cowardly way to lay off a bunch of people. Waiting for a crisis that requires you to push people to work from home, then quietly fire them with a curt email and cite difficulties from COVID-19.

The respectable way is to get them in person, look them dead in the eye and admit to the failures of the company and product vision, and then let them go, apologizing profusely for your incompetence.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#85
post #57

Earlier quoted context omitted.

Don't be such a wuss. None of that is something a little Lysol can't fix, and these places should have always been using such (though I imagine they don't).

You can disinfect your electronics with rubbing alcohol and/or removable covers, but don't put Lysol or other harsh cleaning agents on them

> Don't put lysol [on electronics]

Why shouldn't I? The exterior surfaces of "electronics" are just glass, plastic or aluminum and lysol seems to work fine on all three. It's sold in plastic bottles so it's not like it'd create nerve gas or something.

Not that I generally take marketing claims seriously, but lysol advertises itself as appropriate for use on electronics: https://www.lysol.com/cold-flu/home/how-to-clean-electronics... If there were any real danger, I expect their lawyers might not let them do that.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#86
post #19

Are there other companies making progress in the augmented reality space? I've tried the Hololens v1 and was completely underwhelmed. The field of view is far too small and not impressive or immersive at all. Is the v2 much better? When will we get what Magic Leap was initially promising?

As with all VR/AR products, we feel like we're on the verge of something great within the next 1-2 years and something revolutionary within the next 3-5, but at least now there's Focals https://www.bynorth.com/ and Apple's expected product (hiring posts, acquisitions, and leaks point to a large team at work on something) as well as the Hololens team still iterating, and to me the most interesting stuff is actual software applications. FB/Oculus showed some interesting stuff in their last conference: Work on 'social teleportation' aka scanning the environment and bringing it into mixed reality / VR in order to 'call' someone in mixed reality and teleport to their living room and sit with them in 3D space, better and better face-scanning tech to create digital reproductions of your face with facial expressions mirrored to avatars:

https://youtu.be/ybhYJ87U2Gs?t=523

https://www.youtube.com/watch?v=BbRvARuCoRU&ab_channel=Oculu...

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#87
Ah, the death step of every failed VR/AR company. "Focus on enterprise customers" just means "draw out our demise for as long as possible in the hopes of drumming up some more VC before we file for bankruptcy."

Hopefully someone competent buys them before that happens.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#88

I sort of always knew it was the job of VCs to hype up their portfolio, but i've never seen it as bare faced as when Benedict Evans was shilling Magic Leap saying things along the lines of "Magic Leap was the coolest thing I'd seen since the iPhone. It's now much cooler than that." and "I’ve had the Magic Leap demo. It was worth going to Florida for." Well that looks a bit silly now doesn't it.

Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping.

I think they couldn’t get it to a place where it could be small enough to be useful?

Hopefully when Apple ships AR hardware for real it’ll be what it should be. Magic leap will be kind of like General Magic or the creative nomad jukebox - right idea but too early with hardware and not a great product.

Their constant advertising with no details for years really bothered me though so I probably have an unfairly negative perception of them.

Either build what you’re doing in public like Facebook/Oculus or do it in secret like Apple, but don’t loudly advertise in public when you don’t have anything to show for it.

###

(I played with the magic leap hardware that shipped for an hour or so and found it disappointing, a lot less interesting than when I had played with VR hardware for the first time. I think AR as the next computing platform has huge potential, but the hardware isn’t there yet and it needs a strong platform/ecosystem behind it. I think Apple has been preparing this for years.)

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#89
post #17

Earlier quoted context omitted.

There's something about using the word 'Magic' in your company's name [1]; great concept, likely amazing people, but in the end either vaporware or something that's way too ahead of its time. Maybe the 'Magic' is how they are able to get so much funding and attention for so little end result. [1] https://en.wikipedia.org/wiki/General_Magic

Some names are just too perfect. Starcraft Ghost The Phantom (games console) Duke Nukem Forever (though it eventually did come out)

My favorite was the Guns and Roses album "Chinese Democracy" which took like a decade to release. They used to say democracy would come to China before the album would.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#90

This is such a weird company. They created big buzz over years and it seems they are just fading away quietly with nothing to show for the money they took in. Reminds me a little of Theranos (although not as criminal). Why do these investors keep pumping so much money into a company that has nothing to show? I thought they do due diligence.

From the article:

> Saudi Arabia’s Public Investment Fund.

So maybe similar reasons to WeWork.

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