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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

theinformation.com

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#571

Earlier quoted context omitted.

>> The group even talked about—and eventually dismissed—the idea of leaving the market entirely > That's good enough reason for anyone to get off GCP. I fail to see how this is even a reason to get off GCP, yet a good one.

The fact that it was on the table indicates that it could be on the table again at some point in the future. These are the wrong signals to send.

Nobody sent these signals. It was a minor discussion a long time ago. The billions in investment and growth of the platform are the exact opposite signal.

You seem to be reading this as if the CEO just announced that they're not sure about GCP anymore.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#572

Earlier quoted context omitted.

Making operations google’s problem is precisely what drives BigQuery, FaaS and Dataflow adoption. Its operationally safer when you dont need a hadoop team to maintain your data infrastructure. See Nytimes, Twitter and Spotify for examples. Now if you’re talking about future-safety there was an argument...until a few hours ago.

Again, you’re talking about what’s “operationally safer” not what’s “reputationally safer”. If AWS goes down, no one is going to question your decision - and you’re in the same boat as a lot of other people. If GCP goes down and everyone else is up, people are going to ask a million question. Every company you named isn’t the same thing as just arguing to the powers that be - AWS is what Netflix uses. AWS has many mo…

Do you work for AWS PR team? You keep shilling them everywhere...

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#573

Earlier quoted context omitted.

You're confusing Google customer support for their free consumer products (nonexistent) with support for paid services. Cloud has extensive support, on par with AWS and Azure. Google isn't a monolithic entity. It doesn't have a single "culture" of being anti-support. Rather, support policies are tied to individual product areas. I agree, support may be lacking for the Pixel, certainly nothing anywhere near Apple's ex…

If your company has a widespread perception to have some of the worst support in the industry you have a problem, even if that perception isn't entirely accurate in all cases.

Any inaccurate perceptions users have are Google's fault anyway. They name every product "Google {{service_name}}" and do nothing to differentiate which services have real support and which ones only let you yell into the void.

The whole point of branding is that people expect similar levels of quality for products under the same brand. Google wants the positive effects of using it's name on everything, but leaves it totally up to the end user to figure out which services will deign to let you speak to a real live human when you run into trouble.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#574

Earlier quoted context omitted.

Poor customer service is not exclusive to Amazon, google directly shut the product down which cannot earn search scale revenue. If you see comments below being downvoted by google PR for examples. I believe all these large cloud companies be it amazon, google or Microsoft deploy army of PR people and campaigns to downvote or try to remove comments which are critical. Especially I have seen this on HN, earlier when I…

This is the same logic my extended family uses when they tell me that their phones eavesdrop on their conversations to target advertisements. Just because it's possible and fits your narrative doesn't make it true. No brand or PR team that I've ever been near has the capacity to monitor and then manually downvote this kind of thing, even on major sites, let alone a niche news site like HN. Who has the budget for this…

It's possible, but the reputation management people also worry a fair amount about getting caught astroturfing or running bot nets. There are a lot less risky ways of accomplishing the same goal- pushing positive stories, honestly responding, using SEP techniques to get ahead of negative news in search results, etc.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#575

Earlier quoted context omitted.

Funny thing about plus, reader and wave: that was the kind of stuff that people who are now in positions to make infrastructure decisions got worked up about. It's the sort of image damage that may have seemed minor and acceptable at the time that can come back with a very large multiplier in the future, especially given the kind of prominence those products once had.

This was genuinely not a factor when we signed a 1E8 deal with GCP. What was a factor: (non-exhaustive) * Access to their developers for core services * Discounts available * Quality of support * Access Controls / Audit / Budgeting * Dev Tools around Infra * Future Roadmap Not one of us ever would have chosen the shutdown of Plus/Reader/Wave as a factor. As a startup we hard pivoted in order to succeed. No surprise t…

“Confident will play out in your favor” ...

Do you mean you’re confident this choice will be a decisive competitive advantage vs. having gone with AWS or Azure?

Or simply confident they won’t be gone before you have options?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#576
post #524

People with real knowledge to the matter knows that GCP is growing, and more companies are adopting GCP every month. This is an attempt (which according to some of the comments here quite succeed) to create a story where there is no story. Should Google Cloud aim to be better and bigger? Sure. Should Google / Alphabet execs need to discuss challenges and strategy? Sure. What and where is the story? GCP produce new pr…

From the article:

> The group [which included Google CEO Sundar Pichai, Alphabet chief financial officer Ruth Porat and then-CEO of Alphabet Larry Page] even talked about—and eventually dismissed—the idea of leaving the market entirely

It's sounds like shutting down GCP at some point is definitely a possibility.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#577

Earlier quoted context omitted.

> So it's not about being #1, it's about being profitable. The problem Google has with the developer community is largely around the fact that Google has a long history of pulling the rug out from our feet. There have been 3 stories on HN in the past couple weeks alone about Google products which have either been dropped or changed significantly such that they are no longer viable for developers to use. Google has lo…

This is the entire problem. Swap “Google” for “AWS” in the article and you’d have legions of folks calling foul on the article. Instead, most folks are nodding along to the article going “yep, seems like something Google would do all right…” Google’s problem remains its reputation for turning things off.

>Google’s problem remains its reputation for turning things off.

I'd put it this way: Google has a reputation for turning things off, but its _problem_ is an inability to stop doing that, to commit to its users/customers. In other contexts this could be written in terms of addiction.

If I were Sergey and Larry, this would be the thing I'd be retiring over, and I'm not sure Suchar can change it.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#578

The Information is a fantastic source, and I subscribed to support the excellent original reporting that comes out of it. Most of the news will get disseminated by other blogs and news journals in the next day or so, but The Information is pretty good if you want tech news first. A big nugget from behind the paywall: "This person said the group’s leaders didn’t explicitly state what would happen to the cloud division…

Curious about what others think of the price. $399/year is pretty steep. Compared to, say Ben Thompson who I do subscribe to for $120/year. For younger (<=30) folks, there's a $199/year discounted price.

I haven't checked yet, but I'd think you may be able to get access through public library membership.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#579
I'm doubtful if cloud would be as profitable business in 2023 as it is now. Race to the bottom is already in place and only bound to accelerate further. This is like Microsoft determines to win the phone market in 2015 when iPhone peaked up the steam. By 2015, the smartphone market is changed dramatically.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#580
post #432

Earlier quoted context omitted.

Yes, it could have been Google's competitor making up these stories so enterprise customers would stop and think before switching, it is also better for competitors's sales to pitch on the potential of a shuttered GCP, which you can tell full well if I was a sales I would be referencing this article. And it wouldn't matter of there wasn't even an ounce of truth there, Google's reputation on future roadmap, communicat…

It’s not Google’s competitor making this story if you look at previous blog and critical comments from last few years you can see, google has internally been struggling on how to get more profit out of Google’s users. Also google PR is launching active campaign to muzzle voice by downvoting critical comments and blogs. Happened yesterday to my comments on HN and might happen to this comment as well. Google used searc…

I don't want to comment much on these threads because I am a googler and anything I said will be taken with pile of salt. But about your [2], from the thread it looks like Microsoft is doing the same thing -

> Microsoft’s Office365 will make a similar change in October 2020.

> https://developer.microsoft.com/en-us/office/blogs/end-of-su...

So read of that what you can.

And I don't even want to comment on killedbygoogle.com. I don't see many Google Cloud or paid products there. And there was a similar Microsoft site posted here couple of weeks ago.

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