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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

theinformation.com

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#101

Post by btown »

jkeuhlen wrote: post #19
umvi wrote: post #9

If they pour all of their efforts into customer experience, maybe they can stay in the game. I personally am terrified of using Google Cloud. I'm afraid something will go wrong and I won't be able to talk to a human. I've heard so many stories about the "stone wall" that is Google customer support. Also, I'm afraid the rug will get pulled out from under me if I decide to go all in given their history of axing project…

The thing that scares me the most, is some automated system deciding that I did something wrong without telling me and banning not only my Google Cloud account but also all of my personal google accounts.

Or, alternately, some automated system linking personal and work identities, a misunderstanding occurring on a personal side project of any of our developers (say, a misconfigured email send that's flagged as spammy, or someone's personal blog that's hacked and has malware uploaded)... and our entire startup going offline as a result.

It's bad enough that we use G Suite and that's vulnerable to this. But a cloud lockout, with tooling built for a specific cloud, database restores required, etc. would be a whole different level of devastating. I almost have an obligation to shareholders to steer clear of them just because of that.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#102

Post by ocdtrekkie »

localhost wrote: post #91
ocdtrekkie wrote: post #6

The Information is a fantastic source, and I subscribed to support the excellent original reporting that comes out of it. Most of the news will get disseminated by other blogs and news journals in the next day or so, but The Information is pretty good if you want tech news first. A big nugget from behind the paywall: "This person said the group’s leaders didn’t explicitly state what would happen to the cloud division…

Curious about what others think of the price. $399/year is pretty steep. Compared to, say Ben Thompson who I do subscribe to for $120/year. For younger (<=30) folks, there's a $199/year discounted price.

It's super steep. I think that their target market is businesses and people who can afford it. But I jumped on it when they offered the young professionals plan. Really just to support them over the exclusive access side of things.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#103

Post by one_electron »

lordnacho wrote: post #55

You have to wonder whether "must be number 1 or 2" came out of some pop-management text. What exactly is wrong with being on the list of potential cloud providers for almost every project? Have you ever been on a non-MS project where someone didn't at least mention GCP instead of AWS? Google being as profitable as it is can afford options. Why not sit around in number 3 spot?

it did! an entire generation of MBAs learned from jack welch, who popularized be #1 in anything you compete in (and if not, exit).

for those interested in management fads, https://www.investors.com/news/management/leaders-and-succes...

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#104

Post by crazygringo »

umvi wrote: post #9

If they pour all of their efforts into customer experience, maybe they can stay in the game. I personally am terrified of using Google Cloud. I'm afraid something will go wrong and I won't be able to talk to a human. I've heard so many stories about the "stone wall" that is Google customer support. Also, I'm afraid the rug will get pulled out from under me if I decide to go all in given their history of axing project…

You're confusing Google customer support for their free consumer products (nonexistent) with support for paid services.

Cloud has extensive support, on par with AWS and Azure.

Google isn't a monolithic entity. It doesn't have a single "culture" of being anti-support. Rather, support policies are tied to individual product areas.

I agree, support may be lacking for the Pixel, certainly nothing anywhere near Apple's excellent support. But again, zero to do with Cloud.

It's literally as silly as saying you won't use AWS because Amazon won't give you a refund on a shirt you ordered.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#105

Post by dralley »

scarface74 wrote: post #67
sitkack wrote: post #57

Earlier quoted context omitted.

All platforms not under your control should be viewed as a risk. > Pretty much anything that isn't basic compute VMs, storage, or out of the box Kubernetes. I think this is perfectly healthy and a stance you should take everywhere.

This is certainly not as true with Microsoft or AWS. You remember the old saying that “no one ever got fired for buying IBM”? If someone bet the farm on IBM in the 70s, they could still buy compatible systems. Do you think you are at more risk betting your enterprise on Microsoft or Google?

Even the newest mainframes are still compatible with code and binaries from the 1960s. You might pay out the ass for the privilege, but it's a legitimately impressive technical accomplishment.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#107

Post by fredley »

Well this is one way to kill your cloud business. Even a hint that execs were considering or debating this move is enough to kill any serious company's interest in GCP.

Why would you ever consider GCP over AWS/Azure knowing that the Google scythe could kill it at any time, with your suspicions confirmed by a leak this? Bonkers.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#108

Post by Analemma_ »

mrosett wrote: post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Agreed, this is a disaster. A lot of leaks simply don't matter all that much-- Apple might get annoyed at iPhone leaks, but they probably don't affect sales one bit-- but this is dead serious.

I hope Google's C-suite is treating this article as the PR equivalent of a Sev-1 servers-on-fire emergency, because it is. If they don't come out swinging today and announcing that they're all-in on GCP for the long haul, it's toast. It may be toast even if they do.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#109

Post by OnlineGladiator »

scarface74 wrote: post #67
sitkack wrote: post #57

Earlier quoted context omitted.

All platforms not under your control should be viewed as a risk. > Pretty much anything that isn't basic compute VMs, storage, or out of the box Kubernetes. I think this is perfectly healthy and a stance you should take everywhere.

This is certainly not as true with Microsoft or AWS. You remember the old saying that “no one ever got fired for buying IBM”? If someone bet the farm on IBM in the 70s, they could still buy compatible systems. Do you think you are at more risk betting your enterprise on Microsoft or Google?

> Do you think you are at more risk betting your enterprise on Microsoft or Google?

Microsoft? No.

Google? Absolutely.

I don't trust Google for anything that isn't related to selling ads. And I trust they will maintain their relationship for God-fucking-awful customer support. And I assume they will continue their tradition of sunsetting projects haphazardly.

I don't know why anyone would trust Google today.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#110

Post by alexnewman »

We use almost every cloud.

Currently I see

GCP TPU options beat the pants off of everyone. I love bigquery.

Azure has by far the best storage options. The bucket storage is much cheaper. The azure file storage is best of class. I don't like it's bigquery/athena alternatives

AWS is the incumbent, I love the spot market, but more and more we have just been running low end workloads there. Athena is the best of class of analytics tools if your data is already in a bucket.

We are firing up our IBM cloud presence now.

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