There is NO WAY to retire Google Cloud... This is the ultimate suicide you need to take to destroy public trust, once and for all.
Yeah ending google cloud would basically be the end for enterprise products at Google, no way to recover
Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#292If they pour all of their efforts into customer experience, maybe they can stay in the game. I personally am terrified of using Google Cloud. I'm afraid something will go wrong and I won't be able to talk to a human. I've heard so many stories about the "stone wall" that is Google customer support. Also, I'm afraid the rug will get pulled out from under me if I decide to go all in given their history of axing project…
As someone who actually usually GCP professionally, I’ve never had a problem with their support process.
As an Xoogler and someone who used GCP professionally I had numerous issues with their support, especially when helping customers launch brand new projects.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#293They debated about it but it's a nearly 10 bil per year business now. Why would they walk away from it now?
Because its <10% of their real revenue(ads) source. Non-ad revenue generates ~15%, its a distraction.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#294Earlier quoted context omitted.
> Things like Google Reader had healthy user bases when Google came for them in the night. I wonder if anyone in Google management ever looks back and regrets that decision? It's still always being brought up, even 6.5 years later.
I always see google reader talked about on hackernews, but has a comparable product not have been made by someone else yet?
Nothing that is widely used, because as it turns out, RSS is not the web technology of the future. Or the present, really.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#295Earlier quoted context omitted.
Google is quite the opposite, they only do things that scale. Making customers happy isn't something that scales, so they avoid it actively.
>> Making customers happy isn't something that scales Amazon is able to scale 'making customers happy' fairly well. It is all about the company's priorities and the direction that the leaders steer the company. Perverse incentives reap perverse rewards.
Sorry, I left out a key part of my argument. Google scales by automating everything they can, keeping people out of the way. Making customers happy isn't something you can automate, it requires the human touch.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#296Oh my god. How is Google so clueless to let this leak? Now that we know they're not invested in a Google cloud beyond 2023, what reason does anyone in their right might have to use their services? I was previously considering GCP. And now I'm not. Great job, Google. You're so short-sighted you'll remain in adtech forever. Not even your founders could keep interest. This leak was a billion dollar mistake. And I'm grat…
> How is Google so clueless to let this leak? If you create a culture of intense internal competition, where identities are tied to subunits ( e.g. a product team) over the company, you incentivise leaks. Google's elitist, "product founder" driven culture, unmonitored by a detached leadership, almost guaranteed this sort of sniping and in-fighting.
Who is the internal competitor to Google Cloud?
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#297Earlier quoted context omitted.
If it's profitable why do they care if it passes Amazon or Microsoft?
I'm fairly certain Google Cloud is not profitable. Even if it is profitable, Google will divest from business that don't hit a certain scale (billion $ businesses). Basically their goal is to never have employees staffed on projects which yield a low $ / employee ratio. They will invest for a while, but pull the plug after some arbitrary time if it doesn't hit the scale.
Exactly, which is the exact opposite of what AWS is doing. They have how many services that very few people use now? But at least they respect their customers and view the cost of running those services as goodwill for their customers.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#298Earlier quoted context omitted.
It's a punishing leak. Akin to publicizing the pull out dates of troops. Amazon and Microsoft will sit tight and enjoy their duopoly.
Rest assured they will not sit tight but rush to get customers migrating off of the Google Cloud.
Of all the comments about damage in this thread I think this is the most damaging. In other words if I were AWS and Microsoft sales I would be calling all the big clients on Google Cloud and scaring them about their future prospects and wooing them with some sweet deal.
Even if Google does an about face in tomorrows news cycle the time for MS and AWS to strike is now.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#299One of the great downsides of Google having such a massive hit with Search is that they don’t have the kind of willpower that it takes to absorb defeat after defeat on the path to victory. Look at how many failed fucking pen devices Microsoft has shipped, since Windows CE. They don’t cut funding, they just keep going and going and going. Google doesn’t do this.
Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud
#300AWS is unassailable as number one, but Azure is more fragile than they might appear in their #2 position. They use their Office online revenue to boost their numbers (EDIT: apparently they don't do that anymore) , and their utilization is probably lower than the competition because they rely heavily on bundling new cloud services into legacy contracts at renewal to reach their targets. So lots of Office / Outlook / A…
While AWS has a strong #1 offering in low-hanging fruit products like vms, dbs. I find they have terrible MVP-like execution on niche offerings (and support sucks too) for things like Fargate, K8s, one-off job execution. Azure has a stronger, more thoughtful offering in niche solutions.