And this right here folks is why a startup is so extraordinarily stressful, why PR agencies exist, and why a squeaky wheel gets the grease. Think about it: that post (and the comments by robyn_b below, an account which was registered 20 minutes ago) goes out of its way to SEO-ify for keywords related to the founder, his company's name, and related variables. This is the risk you run with every single customer service…
You can still 'jump in' and try to 'make it all better' as a solo founder or a larger startup without call centers and 'roboscripts.' The updates to the linked article show that this didn't occur in the short-term here, despite the publicity.