People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…
Nike won’t sell directly to Amazon anymore
121–130 of 192 posts
Re: Nike won’t sell directly to Amazon anymore
#122People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…
I used Apple Pay on iOS to buy something direct from a vendor recently and was shocked at how smooth the purchase experience was. 1. Click "Buy with Apple Pay" button. 2. Double click power button on the side of my phone to confirm. I wish more sites would support it.
Even if Apple Pay comes to others I won't use it. I absolutely don't think Apple has better privacy than anyone else.
Re: Nike won’t sell directly to Amazon anymore
#123Earlier quoted context omitted.
>> 1. Don't capture more information than is absolutely necessary for the transaction. >> 2. Don't force the user to sign up or join anything if they just want to buy something. >> 3. Don't automatically add the user to your newsletter and send their details to your ad network. Be very explicit that you won't do this. >> 4. Tell the user up front how much postage will most likely cost and expected delivery time befor…
>Yeah, alright, because marketing and the higher-ups will be totally a-ok with all of those missed opportunities...not? I've definitely just aborted out of a purchase flow for pretty much all of these things. You're supposed to be making profits, not happiness for your marketing team.
These two things have a strong positive correlation. Marketing teams don't become happy just because you get a newsletter. They become happy because you engage with the brand and the brand makes more sales. Which in turn makes for more profits.
Re: Nike won’t sell directly to Amazon anymore
#124Earlier quoted context omitted.
I am 100% more likely to buy from your online store if you have a simple checkout process that lets me use Apple Pay. And if you want an email to send the confirmation to use Sign In with Apple and I will default to buying from you over another provider. It’s as simple as that: I get far less spam, I know my privacy is being secured, and I get to support a company that supports the easiest checkout process ever.
I would pay more to a website that offers Apple Pay just for the convenience.
Re: Nike won’t sell directly to Amazon anymore
#125Earlier quoted context omitted.
I would pay more to a website that offers Apple Pay just for the convenience.
People don't seem to like the additional "convenience fee" when they're paying their bill online, though :P (which to be fair, is indeed more convenient than paying it in-person.)
1) I object to being charged to give someone money. If you tell me I owe you $90 and that you accept this list of methods to pay and I go to use one of those methods and you reply "oh to use that method I will charge you an extra $3.95," I am going to use the method that costs me an extra $0 because I already agreed to give you $90; you can work out how to collect that $90 in a way that only costs me the $90 I owe you.
2) It is an outdated fee. When it first started, electronic payments were new, novel, and cost actual money to put into a workflow. Now, physically handling checks and cash often have more cost to the merchant than paying electronically because the cost and logistics of electronic payments have been so streamlined. This fee has turned into a cash grab.
(That first point is why I still use paper checks. My apartment complex charges almost $50 to pay rent with a credit card and $10 to use a debit card. But walking the check three minutes from my front door to the night drop the day I get paid is entirely free since my credit union gives me a box of checks every year and I go through far fewer than one box per year. If my apartment complex finds that taking paper checks costs them money but electronic payments don't, they can adjust their pricing to reflect that.)
Re: Nike won’t sell directly to Amazon anymore
#126People don't mind buying from a vendor's site directly but the vendor should do their best to reduce the admin / pain of doing so. Some tips I wish vendors would follow: 1. Don't capture more information than is absolutely necessary for the transaction. 2. Don't force the user to sign up or join anything if they just want to buy something. 3. Don't automatically add the user to your newsletter and send their details…
I am 100% more likely to buy from your online store if you have a simple checkout process that lets me use Apple Pay. And if you want an email to send the confirmation to use Sign In with Apple and I will default to buying from you over another provider. It’s as simple as that: I get far less spam, I know my privacy is being secured, and I get to support a company that supports the easiest checkout process ever.
Re: Nike won’t sell directly to Amazon anymore
#127Earlier quoted context omitted.
> - Either the item is listed as being sold by its original manufacturer and fulfilled by Amazon I wouldn't trust that one. Since Amazon co-mingles inventory, stuff that's sold by the original manufacturer but FBA could still get mixed up with counterfeit product. What you'd really want to do to make sure that it's coming from the original manufacturer is look for stuff that is sold by the original manufacturer and n…
No, Amazon segregates its own inventory from FBA inventory for items where Amazon.com is the seller. FBA inventory only gets commingled with other FBA inventory. Supposedly Amazon now maintains separate inventories for each FBA vendor at some but not all of their distribution warehouses (like their San Bernardino facility).
Re: Nike won’t sell directly to Amazon anymore
#128Amazon sells so many counterfeit Nike products that I've been using Nike and Adidas' online stores for quite awhile. Amazon is so bad when it comes to counterfeits that there are only two conditions that will lead me to purchase an item there anymore: - Either the item is listed as being sold by its original manufacturer and fulfilled by Amazon - Or I just need something and don't care if it's cheap Chinese crap I'm…
Oh, man. I've ordered a couple of pairs of Adidas shoes from Amazon that wore out exceptionally quickly. I had been assuming that Adidas had been suffering from a drop in quality lately. Now that you mention it, though, I'll bet I wasn't getting authentic stuff. I'm going to purchase a pair from Adidas directly and see if the quality is better. If it is better quality, I'll be kicking myself. I know Amazon has these…
Re: Nike won’t sell directly to Amazon anymore
#129So in this world where every retailer does this I get to install N apps, re-enter my payment/shipping information N times, deal with N different return processes, update my credit card info N times when it changes, and have N questionably written systems know all my PII? I honestly much prefer shopping on the Nike app over Amazon, but I'm going to go to Amazon to buy whatever I found on that app.
You can still buy Nike from Amazon just like you could have done before Nike started selling to Amazon. There's lots of sellers who buy from Nike outlet stores and resell it on Amazon.
Re: Nike won’t sell directly to Amazon anymore
#130Earlier quoted context omitted.
People don't seem to like the additional "convenience fee" when they're paying their bill online, though :P (which to be fair, is indeed more convenient than paying it in-person.)
I don't like the "convenience fee" for two reasons: 1) I object to being charged to give someone money. If you tell me I owe you $90 and that you accept this list of methods to pay and I go to use one of those methods and you reply "oh to use that method I will charge you an extra $3.95," I am going to use the method that costs me an extra $0 because I already agreed to give you $90; you can work out how to collect t…