Earlier quoted context omitted.
At least for me uber has huge brand loyalty, it’s sitting in the dock of my iPhone. If I need to go somewhere, or get home, Uber has never let me down. Likewise with food delivery, I certainly have been let down on that but Uber does the best job of letting me track the order and get a refund if needed. Sure Lyft is an alternative, I have it on my phone but simply never use it. It’s incorrect that nothing has changed…
> One of Ubers biggest problems is that they have zero brand loyalty > At least for me uber has huge brand loyalty, it’s sitting in the dock of my iPhone Hear hear. It feels to me that brand loyalty arguments are really opinions being extrapolated to the rest of the population. For example, one can reasonably argue airlines don't command any brand loyalty for the average traveler and how they are in a race to the bot…
> If I need to go somewhere, or get home, Uber has never let me down.
The real test of brand loyalty it staying with them after a few bad experiences.