Having new “one-time” charges every quarter means those are not one-time charges. They’re part of the business, which means the business doesn’t work. One of Ubers biggest problems is that they have zero brand loyalty. For a company that sells a utility (get me, or my food, from A to B) rather than an experience (like a cool vacation in a unique mansion), I will always pick the cheapest option. Whether that’s Uber or…
Driver cost per trip = Driver cost per hour / Driver utilization.
By making finding the ride more efficient, Uber meaningfully increases driver utilization, decreasing driver cost per trip.