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Designing the Facebook Company Brand

facebook.design

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Re: Designing the Facebook Company Brand

#82

Post by krm01 »

when big companies rebrand themselves it’s never about how their logo looks like. It’s a tiny piece of the iceberg’s tip. FB is trying to change its story and credibility with its users, advertisers and legislators. Im not very confident they’ll pull it off, but if they do, it’ll be a historic turnaround of events.

Re: Designing the Facebook Company Brand

#84

Post by ProbablyRyaan »

pc86 wrote: post #57

> and the subtle softening of corners and diagonals adds a sense of optimism. [0] Oh come on. Has anyone ever looked at rounded corners in a font and thought "wow, that sure is optimistic!" I'm all about custom design and thoughtful branding but let's not get ridiculous about it. [0] https://facebook.design/companybrand

Yeah, it's flowery-design talk but I'd argue these nuances go a long way subconsciously.

Re: Designing the Facebook Company Brand

#87

Post by so_tobeclear »

Shivetya wrote: post #70
pron wrote: post #32

Earlier quoted context omitted.

Because democratic societies generally dislike so much power concentrated in the hands of undemocratic institutions.

because politicians dislike it and scare their constituents and others into the same mode of thought. why can't we apply the same mindset to government because you have to be kidding yourself if you believe it is a democratic institution. Oh sure you may have the option to elect a few select people at different levels but the vast majority is not subject to your whims or even large groups of people. the reason is sim…

Nice try Facebook moderator

Re: Designing the Facebook Company Brand

#88

Post by layoutIfNeeded »

soperj wrote: post #76
unethical_ban wrote: post #64

Earlier quoted context omitted.

We've never had communications platforms so centralized, nor had comms companies with so much editorial control over peoples' exposure to information.

AT&T?

Which was broken up in 1984 via antitrust regulation?

Re: Designing the Facebook Company Brand

#89

Post by dave_b »

Sommer wrote: post #56
notjustanymike wrote: post #17

The "A" and the "K" are fascinating. Almost imperceptibly bent, they round and soften what would otherwise be quite an authoritative logo. The "B" also has a belly. The whole thing is definitely meant to look a little friendly and approachable.

Oddly seems to have been influenced by the Russian alphabet.

tin foil hat intensifies
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