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Designing the Facebook Company Brand

facebook.design

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Re: Designing the Facebook Company Brand

#51

Post by saghm »

lm28469 wrote: post #35
CharlesColeman wrote: post #23

Earlier quoted context omitted.

> The "A" and the "K" are fascinating. Almost imperceptibly bent...The "B" also has a belly. What's interesting to me is why anyone would bother with tweaks like that. The logo looks like a generic san-serif block letter logo, and I only noticed those details after they were explicitly pointed out. Even after looking at it several times, the bent lines register as defects to me rather than as an aesthetic design choi…

> What's interesting to me is why anyone would bother with tweaks like that. They probably spend millions in design per year and have to keep their designers team working. At that scale nothing is left to chance, they A/B tested their logos for months &. If it makes them looks .1% better and improve signups by the same amount they're golden. > I only noticed those details when they were explicitly pointed out. And th…

> If it makes them looks .1% better and improve signups by the same amount they're golden

I have trouble imagining that any sort of measurement tying signups to the logo would have a margin of error smaller than that. I assume this is just a made-up number to signify how much they care about slight changes, but I think the general point that they realistically would have trouble getting any amount of useful signal from slight tweaks like that still stands.

Re: Designing the Facebook Company Brand

#54

Post by [deleted] »

baby wrote: post #43
MuffinFlavored wrote: post #25

Earlier quoted context omitted.

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

Seeing something similar happening in China (CEOs of companies that get large are stepping down and being replaced by party members), I wonder if the US model is similarly threatened by large companies. If you think about it, corruption is legal in the US through lobbies, and the larger and more powerful a company is, the easier it is for the company to influence policies and how the country is being run.

[deleted]

Re: Designing the Facebook Company Brand

#56

Post by Sommer »

notjustanymike wrote: post #17

The "A" and the "K" are fascinating. Almost imperceptibly bent, they round and soften what would otherwise be quite an authoritative logo. The "B" also has a belly. The whole thing is definitely meant to look a little friendly and approachable.

Oddly seems to have been influenced by the Russian alphabet.

Re: Designing the Facebook Company Brand

#57

Post by pc86 »

> and the subtle softening of corners and diagonals adds a sense of optimism. [0]

Oh come on. Has anyone ever looked at rounded corners in a font and thought "wow, that sure is optimistic!"

I'm all about custom design and thoughtful branding but let's not get ridiculous about it.

[0] https://facebook.design/companybrand

Re: Designing the Facebook Company Brand

#60

Post by vkou »

dmix wrote: post #50
pron wrote: post #32

Earlier quoted context omitted.

Because democratic societies generally dislike so much power concentrated in the hands of undemocratic institutions.

Anti-trust laws are there for economic reasons, ie, monopolies preventing competition leaving society worse-off as a whole than can be gained from efficiencies of a single organization. It also typically requires proof of anti-competitive behaviour, beyond just being the biggest in the market. A lot of companies dominate their markets but don't engage in overt anti-competitive behaviour. I don't think they've ever be…

Yours is a very US-centric viewpoint.

The US sees anti-trust as necessary when consumers are negatively impacted. The EU sees anti-trust as necessary when producers are negatively impacted.

The latter is, of course, always colored by politics.

I will also note that the nature of the social network market, with its network effects, means that a large enough system with a closed API is, under those constraints, by definition anti-competitive - certainly to producers, and possibly to consumers.

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