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Designing the Facebook Company Brand

facebook.design

41–50 of 238 posts

Re: Designing the Facebook Company Brand

#42
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Another likely explanation: Instagram now represents a very significant amount of the company's revenue and most of its future value. The new logo is designed to capture that, rather than reinforcing the association with its legacy business.

Re: Designing the Facebook Company Brand

#43
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

Seeing something similar happening in China (CEOs of companies that get large are stepping down and being replaced by party members), I wonder if the US model is similarly threatened by large companies.

If you think about it, corruption is legal in the US through lobbies, and the larger and more powerful a company is, the easier it is for the company to influence policies and how the country is being run.

Re: Designing the Facebook Company Brand

#45
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

It's a bad idea for them NOT to get involved.

Re: Designing the Facebook Company Brand

#47
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

Tech companies in particular have very concentrated employee bases - there is a lot of incentive to grandstand against them if your constituency doesn't get many benefits, especially if that constituency comes from places that don't have much in the way of technical literacy.

Still, breaking up any company for being too successful is a great way to keep your economy from growing. I don't imagine sane politicians will actually follow through, especially since breaking up trusts in the past did almost nothing to help the consumers it was supposed to.

Re: Designing the Facebook Company Brand

#48

I’m all for more explicit disclosure of Facebook’s involvement in Instagram and WhatsApp, but aesthetically…I’m not sure I like it. What was wrong with the original logo and the “Facebook blue”?

Blue is generally poor choice for logos, it is hard on the eyes. Red is better.

Not to appeal to popularity, but if it's so bad, why do so many companies use it?

Anecodtally - of the 120 icons on my phone's home screen:

- 50 are blue-white logos (eg twitter)

- 14 are red-white or red-black (eg youtube, netflix)

- 12 green-white or green-black (eg, whatsapp, spotify)

- the rest are a mixture of colours.

Re: Designing the Facebook Company Brand

#49
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

Why is that? Do you have an alternative?

Re: Designing the Facebook Company Brand

#50
post #32

Earlier quoted context omitted.

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

Because democratic societies generally dislike so much power concentrated in the hands of undemocratic institutions.

Anti-trust laws are there for economic reasons, ie, monopolies preventing competition leaving society worse-off as a whole than can be gained from efficiencies of a single organization. It also typically requires proof of anti-competitive behaviour, beyond just being the biggest in the market.

A lot of companies dominate their markets but don't engage in overt anti-competitive behaviour.

I don't think they've ever been enforced to serve some political end, like punishing companies for not serving some greater democratic purpose to appease the political parties.

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