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Designing the Facebook Company Brand

facebook.design

21–30 of 238 posts

Re: Designing the Facebook Company Brand

#21

I’m all for more explicit disclosure of Facebook’s involvement in Instagram and WhatsApp, but aesthetically…I’m not sure I like it. What was wrong with the original logo and the “Facebook blue”?

Blue is generally poor choice for logos, it is hard on the eyes.

Red is better.

Re: Designing the Facebook Company Brand

#22

I’m all for more explicit disclosure of Facebook’s involvement in Instagram and WhatsApp, but aesthetically…I’m not sure I like it. What was wrong with the original logo and the “Facebook blue”?

Blue is generally poor choice for logos, it is hard on the eyes. Red is better.

I’m not sure I’d agree.

Re: Designing the Facebook Company Brand

#23

The "A" and the "K" are fascinating. Almost imperceptibly bent, they round and soften what would otherwise be quite an authoritative logo. The "B" also has a belly. The whole thing is definitely meant to look a little friendly and approachable.

> The "A" and the "K" are fascinating. Almost imperceptibly bent...The "B" also has a belly.

What's interesting to me is why anyone would bother with tweaks like that. The logo looks like a generic san-serif block letter logo, and I only noticed those details after they were explicitly pointed out. Even after looking at it several times, the bent lines register as defects to me rather than as an aesthetic design choice.

Could there be some legal basis to those tweaks, like to make the logo trademarkable?

Re: Designing the Facebook Company Brand

#25
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

Re: Designing the Facebook Company Brand

#27
I've believed for some time that part of instagram's continued success comes from the average consumer being completely unaware that it is associated with facebook in any way. This change risks facebook's controversies becoming instagram's when consumers realize they could boycott both/either.

Re: Designing the Facebook Company Brand

#28

The "A" and the "K" are fascinating. Almost imperceptibly bent, they round and soften what would otherwise be quite an authoritative logo. The "B" also has a belly. The whole thing is definitely meant to look a little friendly and approachable.

Check out the difference between the new Facebook company and app logos: https://facebook.design/companybrand

One is going for authoritative, while the other is going for nonsensical.

I agree that it's strange to go for friendly-authoritative with the company logo since most conglomerates typically go for innocuous, but it may make more sense in the other app UIs.

Re: Designing the Facebook Company Brand

#29
post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

Why is the government itching to break up tech companies? I feel like it's a bad idea for them to get involved at all.

as the power of the big tech companies approach the power of the government, governments are naturally going to seek to limit their power.

Re: Designing the Facebook Company Brand

#30
post #9

Earlier quoted context omitted.

Yes: https://facebook.design/companybrand > Instead of the company owning a single color, we designed the brand to be responsive to its context and environment. This system allows the wordmark to take on the color of our individual brands, creating a clearer relationship between the company and the products we build.

Isn't this against most brand consistency standards? I've seen so many branding guidelines be very strict about changing colors/backgrounds.

A side effect of that strictness is designers trying very hard to skip the logo or move it in weird places when it doesn’t fit what they’re doing (for instance a very warm, but light/pastel design. Marketing people often don’t prepare for these cases)

Having freedom of colors helps a lot I think.

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