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Reddit, where chaos thrives, tries to clean up to attract ads from big brands

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Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#82
post #43

Earlier quoted context omitted.

> Complaining that you can't have the political discussion that you want on a forum where politics is officially off-topic, is like complaining that you can't have the bacon cheese burger (with real pig and cow involved) that you want in the vegan restaurant you've decided to take lunch in. Except this is disingenuous. There are political discussions found here, but one side is generally downvoted.

Hardly. It's just that there's a standard for quality of argument, which means that a lot of conservative nonsense gets shot down on sight. There are big conflicting "liberal" and "libertarian" factions, a lot of European social democrats, a growing pro-union faction, but also the gun owner faction and (unsurprisingly) a lot of "small business conservatives" and so on. You can, for example, debate pro-vs-anti nuclear…

> It's just that there's a standard for quality of argument, which means that a lot of conservative nonsense gets shot down on sight

Please don't post ideological flamebait to HN or take threads further into flamewar.

https://news.ycombinator.com/newsguidelines.html

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#83

Earlier quoted context omitted.

Maybe the stars are aligned for early adopters to try out a decentralized messaging style medium ?

I believe it is. https://memberapp.github.io/ All posts are stored on the blockchain using the Memo protocol.

I haven't looked at the software stack but this can't compete with whatsapp/telegram/line on look.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#85
post #6

Earlier quoted context omitted.

You're saying this on HN: a site that's vastly more regulated than reddit ever has been or is likely to be. I'm old enough to remember reddit before the days of subreddits. It wasn't a magnet for extreme content back then. That happened as a result of subreddits.

Wasn't it when Digg did their very unpopular redesign/rework that people left there and headed to Reddit?

Earlier, as Digg started to suffer from eternal september cancer.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#86
post #6

Earlier quoted context omitted.

You're saying this on HN: a site that's vastly more regulated than reddit ever has been or is likely to be. I'm old enough to remember reddit before the days of subreddits. It wasn't a magnet for extreme content back then. That happened as a result of subreddits.

One example of an effective barrier that has kept shit to a minimum is metafilter, where you need to pay a one time token 5 dollars to make an account. It's been around for about twenty years now.

Or SA.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#87
post #60

Well, as the disease of advertising progresses, Reddit too will shed all that made it interesting. It so happens that first to go are the people almost universally considered undesirable, but it won't stop at that.

I dislike advertising as much as the next guy but really, what alternatives do websites like reddit have?

I think this is the wrong question; who cares what options Reddit has - what other options do the users have?

Reddit seems to be overplaying its hand, if they do then they'll get hit by the same obliviating exodus that others have been destroyed by in the past.

Ideally the next incarnation will be more decentralised in it's structure.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#88

Can someone explain to me or point to some studies or books that explain why brands, advertisers etc. think that having small problematic groups on a platform affects the brand? You are making an ad for group A and put the ad on subreddits visited by group A, is the "dirt" produce by group B that bad for you that you need to get rid of group B?

Have you ever worked for a large company that is recognized by everyone?

You didn’t update your terms and conditions to meet the regulation date as of 12:01 AM? Lawsuit. You aren’t following accessibility standards? Reported to the human rights tribunal. You gave a perk to some clients but not others? 4,000 calls to the call center. Your ad was pictured next to a post about the nazis? Your brand made the evening news.

We have two rules at my company that guide EVERYTHING we do: don’t cause calls to the call center, and don’t make the evening news. Things get crazy when you have customers that number in the millions, it changes everything about how you operate.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#89
post #60

Earlier quoted context omitted.

I dislike advertising as much as the next guy but really, what alternatives do websites like reddit have?

Individual donations, subscriptions, being treated as a goodwill or marketing expense by a company doing working in some tangentially related space (the way YCombinator keeps HN running), are some ideas free of the problems of advertising. Here the core advertising-related problem is third party advertising. Were Reddit the co. to have some other business of their own that they advertised on Reddit in order to fund t…

"Once you get people used to free, it's hard to start charging money"

You can leave your core offering free/ad-encumbered, but add additional services (ideally, replicate your complements)

For example, YouTube started off as free / ad sponsored, but look at the incredible revenue streams they have added:

• Patreon-like subscription model

• Merch integration with spring-tee

• Music / Premium / TV subscription Now Reddit could be similar by adding:

• Paid feeds for sexual content (r/sexsells), trading, crypto, art, etc.

• Sponsored "TV mode" streams for major news / sports outlets

• Verified status subscription?

• Ability to post longer, Reddit hosted, videos behind a paywall with a preview.

I'm just spitballing ideas which certainly have their complexities and challenges, but free user-generated content is a great way to acquire users for fractions of a penny.

That userbase is reddit's competitive advantage when building any number of additional services.

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