Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Reddit, where chaos thrives, tries to clean up to attract ads from big brands

latimes.com

Post reply on HN
Print view View original

51–60 of 96 posts

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#51

Post by hoseja »

longtom wrote: post #11

The notion that big brands do not want to advertise in "chaos" seems suspicious to me. In real life, there are Gucci ads right next to the homeless and drug addicts. People vandalize public ads with swastikas, Hitler beards and other sh*t, but brands do not care. Such incentives simply do not exist in real life, because nobody will realistically associate the ads with their coincidental context such as vandalism. I'm…

Pointy Hair Bosses don't go down to the streets. But they can go to reddit without having to come within 100ft of an uncouth homeless person.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#52

Post by buboard »

Reddit is already at the tipping point. I don't know if u ve checked out Mastodon or Riot but they look pretty good already. Basically everything non-heavily-leftist is looking for alternatives. My use of it is limited to some technical and well-moderated subreddits, the rest is just an endless parade of juvenile leftisness. Twitter has become more conductive for serendipitous discovery and lols these days, and they re getting better at helping ignore idiots.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#53

Post by buboard »

JohnTClark wrote: post #45

Can someone explain to me or point to some studies or books that explain why brands, advertisers etc. think that having small problematic groups on a platform affects the brand? You are making an ad for group A and put the ad on subreddits visited by group A, is the "dirt" produce by group B that bad for you that you need to get rid of group B?

There's activist groups that target advertisers to "let them know" about a platform. They often work as mobs that basically blackmail both the advertisers and the platforms with bad publicity. Advertisers are all about publicity, and so far all of them have caved in (Not sure if they 've ever tried the alternative). Like everything in advertising, i doubt you can find a single decent study about performance.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#54

Post by jimworm »

What are those "big brands" willing to accept? If their ads appear on a different sub to those they consider objectionable content, would that be considered sufficiently "clean"? Is there a value placed on moderation, and if so, how much value is captured by individual moderators and how will it be allocated?

Perhaps the most important factor in these communities is that most content is junk anyway, requiring mental effort from the reader to remove and avoid. That's what the whole voting thing is for. An advert would be "superjunk" - unwanted content that also has editorial control. It might be an illusion that a community is full of value to be skimmed off, when reality is that the junk is at barely maintainable levels and a little more might push it over the brink.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#55

Post by buboard »

mxcrossb wrote: post #20

I’m not sure why any company would pay money to advertise there, when you can easily buy upvotes instead. Sure it takes a little more creativity and a longer investment, but if the current front page is any guide, there are plenty of organizations that can do it.

I would sure like to advertise but (a) their ad manager is amateurish, and (b) they don't allow anything related to cryptocurrency.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#56

Post by buboard »

m12k wrote: post #30
sudoaza wrote: post #12

Not even the internet is safe from gentrification.

I'd argue it's almost the other way around. Ever since the internet got popular with companies it's mostly been very 'clean' in that most websites represent a single company or community and you could easily stick to seeing only 'approved' content. Now with 'social media', the internet is finally seeing the real messiness of the real world and places where all types congregate.

> with 'social media', the internet is finally seeing the real messiness of the real world

You only see loud, minority groups. It becomes evident that they 're a minority in every election

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#57

Post by samdoidge »

pjc50 wrote: post #43
samdoidge wrote: post #36

Earlier quoted context omitted.

> Complaining that you can't have the political discussion that you want on a forum where politics is officially off-topic, is like complaining that you can't have the bacon cheese burger (with real pig and cow involved) that you want in the vegan restaurant you've decided to take lunch in. Except this is disingenuous. There are political discussions found here, but one side is generally downvoted.

Hardly. It's just that there's a standard for quality of argument, which means that a lot of conservative nonsense gets shot down on sight. There are big conflicting "liberal" and "libertarian" factions, a lot of European social democrats, a growing pro-union faction, but also the gun owner faction and (unsurprisingly) a lot of "small business conservatives" and so on. You can, for example, debate pro-vs-anti nuclear…

A delightfully condescending reply.

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#58

Post by s9w »

maeln wrote: post #22
mxcrossb wrote: post #20

I’m not sure why any company would pay money to advertise there, when you can easily buy upvotes instead. Sure it takes a little more creativity and a longer investment, but if the current front page is any guide, there are plenty of organizations that can do it.

Ad works differently than normal post. Even if your post make it to the front page, it will only be displayed once. Also, it mean the user either need to be looking at r/all or popular, or be subscribed to the subreddit. Ad are display several time per page and will be display whatever subreddit the user is currently on.

but everyone blocks ads and buying upvotes is extremely cheap

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#59

Post by krapp »

pjc50 wrote: post #37
thefz wrote: post #13

Earlier quoted context omitted.

You are right, but HN is regulated . Reddit is moderated . On Reddit there are so many examples of straight bad moderation, personal feuds, and aberrant behavior recently. Take a peek at /r/watchredditdie.

I'm not sure what the distinction is here?

There is no distinction. HN is aggressively moderated according to a set of guidelines (regulations.)

Re: Reddit, where chaos thrives, tries to clean up to attract ads from big brands

#60

Post by mwyah »

TeMPOraL wrote: post #34

Well, as the disease of advertising progresses, Reddit too will shed all that made it interesting. It so happens that first to go are the people almost universally considered undesirable, but it won't stop at that.

I dislike advertising as much as the next guy but really, what alternatives do websites like reddit have?
Post reply on HN