Earlier quoted context omitted.
People have been making that exact argument for years. There have been so many "Tesla killers" that I've lost count. None have panned out. The Taycan is roughly twice as expensive as the equivalent Model S Tesla and has greatly inferior range and, among people likely to buy electric cars, presumably less brand value. People haven't forgotten VW's emissions scandal. Let's not forget they haven't even shipped a single…
And you seemed to have completely missed my point. Car companies have been doing nothing for years. But now for the first time they are all 100% committed to EV. And as we've seen with the Taycan, EQC and the ID.3/4 they can easily compete with Tesla.
Back in 2010, Audi said they would produce the etron by the end of 2012, which apparently is German for 2018. ;)