Earlier quoted context omitted.
> Maybe a better question is who would benefit from Juul failing? Public health?
It has been proven over and over again that when you ban an addictive substance, the black market and similar-but-still-legal options will rush in to fill the void. Pushing for transparency, research and more data so adults can make better informed decisions about what to do with their own bodies is the answer. Treating adults like children who aren't mature enough to make their own decisions is not.
Restrictions on advertising, access, and efforts to increase the cost etc. have been quite effective there.